Email Marketing Etiquette Dos and Don'ts

EMAIL MARKETING ETIQUETTE DOS AND DON'TS Emily Post's first edition of Etiquette was released in 1922. Things have changed since the days of attending formal dinners and writing thank you notes. But, that doesn't mean etiquette in the modern day has or should go by the wayside, especially with your email marketing. Resonate with your audience by following these email marketing etiquette dos and don'ts that even Emily Post would approve of. 1 Communicate clearly and concisely Do Remember there's a person on the other LQU end of your GENTLEMEN email Mail consistently 4 Use short paragraphs- 5 Include relevant details Include alt text (for those who don't render images) Include links 8 Ensure your subject line relates to your email content Link your images 10 Use bullet points 11 Check the tone - How will it be 12 Provide contact received? Make information sure you're not being unintentionally rude or offensive - 13 Spell check-- 14 Include a "forward to a Break up 16 Include your Archive |ABC, blocks of email company name in the "from" label friend" link text with newsletters Thank You images online 18 Respond to replies 1 Send your email before 2 Address your recipients with the incorrect proofing Don't name or title 3 WRITE IN ALL CAPS 4 Use an overabundance of symbols 5 Use more than one exclamation mark!!!! 6 Use hard-to-read font types or colors 7 Use a distracting or patterned background-. Use one large image as your entire email 9 Include broken or 10 Hide your Write a novel incorrect links - unsubscribe link Send an email Mail too just to send (have something of value) frequently You Smell Skadeedle At Skadeedle, you'll find helpful marketing tools, advice from the pros and heaps more. Find us at Skadeedle.com.