Effectiveness Of Online Advertising– Statistics And Trends

Effectiveness Of Online Advertising Statistics And Trends Around 95% of Google's revenue comes from online advertising. 95% Google $ The average person is served over 1,700 banner ads per month but only half of them are ever viewed. Brand lift improves by an average of 31 percent when responses generated from non-viewable ads were filtered out. 31% Only 8% of ternet users account for 85% of clicks on display Ads. 85% 8% Click rates for display Ad campaigns average only 0.1%, which means that only one in a thousand Ads a campaign click Overall average in-target rate is 44%, with significant variance seen across product categories LEGO 44% Computer / Technology Telecom Travel 64% 60% 53% Media Entertainment Auto Finance 52% 50% 2$ 46% Health / Wellness Retail 42% 42% Percentage In-target by Age and Gender Male Female (44% 18-34 35% 18-34 45% 43% 18-49 18-49 (33% 37% 21-34 25-49 33% 36% 25-54 25-34 Overall Average In-view Rate Is 46% 46% Health / Wellness Computer / Technology Travel * 49% 48% 47% Media / Entertainment СPG Retail 47% E 46% 45% Auto Finance Telecom 40% 40% 36% On average, 4% of Ad impressions were delivered outside the intended geography. 4% 72% of campaigns had at least some impressions that were delivered adjacent to inappropriate content. 72% Non-human traffic, including fraud, ranged from 4 to 11%. A 4-11% How People Respond To Online Ads By clicking on the Ad 31% By searching for product, company or brand 27% Aa By typing company web address in their browser 21% Researching more information about a product 9% Over 70% of marketers fail to target consumers with behavioral data. 70% Nearly 60% of digital video advertisers lack tools and timely data to measure digital video campaigns 60% Nearly 75% of respondents listed viewabilty and brand lift as the metrics that would most influence digital video advertising tactics 75% More than 80% still currently rely on impressions and clicks to measure digital video Ads 80% "Mid-roll" video ads placed in the middle of a video had the highest completion rate of 97% Mid-roll 97% Pre-roll 74% Post-roll 45% "Pre-roll" Ads placed in the beginning and "post-roll"ads placed in the end yielded drastically smaller completion rates (74% and 45% respectively). 20-second Ads had the least completion rate of 60% in our data set, with 15-second and 30-second Ads completing at higher rates of 84% and 90% respectively. 20 15 30 sec sec sec 60% 84% 90% Designed & Compiled by: O invesp more conversions Source links: http://www.nielsen.com/us/en/insights/news/2014/viewabili- ty-resonance-success-the-real-deal-about-the-viewability-buzz.html http://blog.hubspot.com/marketing/horrifying-display-advertising-stats https://www.comscore.com/Insights/Blog/Viewability-The-Evolu- tion-of-Digital-Advertising-From-Direct-Response-to-Branding http://www.clickz.com/clickz/news/2336038/over-70-per- cent-of-marketers-fail-to-target-consumers-with-behavioral-data-study http://www.clickz.com/- clickz/news/2316246/more-than-half-of-advertisers-cannot-measure-digital-video-camp aigns-study http://digitalmarketingnow.com/measuring-online-advertising-effectiveness http://www.akamai.com/dl/technical_publications/Aka- mai-Tech-Pub-Video-Ads-Effectiveness.pdf https://www.comscore.com/Insights/Presentations-and-Whitepa- pers/2012/The-Economics-of-Online-Advertising https://www.comscore.com/Insights/Presentations-and-Whitepa- pers/2014/Advertising-Effectiveness-Benchmarks-and-Best-Practices