Click me
Transcribed

Effective Internet Marketing

EFFECTIVE INTERNET MARKETING



WHAT IS WORKING FOR MARKETERS



SOCIAL MEDIA



63%: 63% of companies using social media say social media has increased marketing effectiveness - among other benefits.



20%: The top 20% of B2B marketers in social media lead generation increased revenue by 20%.



300%: The average budget spent on company blogs & social media has nearly tripled in three years.



44%: 44% of marketers acquired customers from Twitter in 2012.



BLOGGING



88%: B2C companies that blog generate 88% more leads per month than those who do not.



57%: In 2012, 57% of marketers acquired customers from blogging.



77%: Companies with 51 or more blog articles experience a 77% lift in median monthly leads.



55%: Companies that blog have 55% more website visitors.



SEARCH ENGINE OPTIMIZATION



89%: 89% of US internet users search online before they make a purchase, even when the purchase is made at a local business.



75%: 75% of users never go further than the first page of search results. Compelling page descriptions can help you stand out.



46%: 46% of daily searches are for research on products or services. The more pages you have, the better chance you have of ranking high.



60%: 60% of all organic clicks go to the top three organic search results. Snag one of those spots by optimizing your page titles.



WEBSITE PAGES



6X: Business with websites of 401-1000 pages get 6 times more leads than those with 51-100 pages.



236%: Companies with more indexed web pages get 236% more leads.



48%: Companies with 51 to 100 pages generate 48% more traffic than companies with 1 to 50 pages.



55%: Companies see a 55% increase in leads from increasing landing pages from 10 to 15.



EMAIL MARKETING



59%: 59% of B2B marketers say email is the most effective channel in generating revenue.



14%; The word "exclusive" in email promotional campaigns increases unique open rates by 14%.



84%: 84% of B2B marketers use segment targeting in their email campaigns.



80%: 80% of customers report reading email on mobile devices.



MOBILE MARKETING



60%: 60% of consumers do product or service research "several times a month" via a mobile device.



50%: 9 out of 10 mobile searches lead to action. Over 50% lead to purchase.



90%: 90% of text messages are read within 3 minutes of being delivered.



4 BILLION: 4 billion of the 6.8 billion people on the planet use a mobile phone. 3.5 billion of them use a toothbrush.



THE BOTTOM LINE



- Social media increases marketing effectiveness.

- Blogging generates leads, traffic and customers.

- SEO is important - even for brick and mortar businesses.

- More website pages means more leads, traffic and customers.

- Email is the most effective revenue generating channel for most businesses.

- Mobile marketing has become a necessity. EFFECTIVE INTERNET MARKETING WHAT IS WORKING FOR MARKETERS SOCIAL MEDIA 63% 63% of companies using social media say social media has increased marketing effectiveness - among other benefits. 20% | 300% 44% The top 20% of B2B marketers in social media lead generation increased revenue by 20%. The average budget spent on company blogs & social media has nearly tripled in three years. 44% of marketers acquired customers from Twitter in 2012. BLOGGING B2C companies that blog generate 88% more leads per month than those who do not. 57% 1 77% 55% In 2012, 57% of marketers acquired customers from blogging. Companies with 51 or more blog articles experience a 77% lift in median monthly leads. Companies that blog have 55% more website visitors. SEARCH ENGINE OPTIMIZATION 89% of US internet users search online before they make a 09%0 purchase, even when the purchase is made at a local business. 75% 46% 1 60% 75% of users never go furtl than the first page of search results. Compelling page descriptions can help you stand out. 46% of daily searches are for research on products or services. The more pages you have, the better chance you have of ranking high. 50% of all organic clicks go to the top three organic search results. Snag one of those spots by optimizing your page titles. WEBSITE PAGES 6X Businesses with websites of 401-1000 pages get 6 times more leads than those with 51-100 pages. | 236% 48% 55% Companies with more indexed web pages get 236% more leads. Companies with 51 to 100 pages Companies see a 55% increase generate 48% more traffic than in leads from increasing landing companies with 1 to 50 pages. pages from 10 to 15. EMAIL MARKETING 59% 59% of B2B marketers say email is the most effective channel in generating revenue. 14% 84% 80% The word "exclusive" in email promotional campaigns increases unique open rates by 14%. 84% of B2B marketers use segment targeting in their email campaigns 80% of customers report reading email on mobile devices. MOBILE MARKETING 60% 60% of consumers do product or service research "several times a month" via a mobile device. 50% | 90% 4 BILLION 90% of text messages are read within3 minutes of being delivered. 9 out of 10 mobile searches 4 billion of the 6.8 billion people on the planet, use a mobile phone. 3.5 billion of them use a toothbrush. lead to action. Over 50% lead to purchase. THE BOTTOM LINE K • Social media increases marketing effectiveness. Blogging generates leads, traffic and customers. SEO is important - even for brick and mortar businesses. • More website pages means more leads, traffic and customers. • Email is the most effective revenue generating channel for most businesses. Mobile marketing has become a necessity. 5 shebang shebangdesign.com pinterest.com/ahebangdesign twitter.com/asashebang facebook.com/shebangdesign ONLINE MARKETING GROUP SOURCES: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012, NETPOP RESEARCH, ARIL 2012, EMARKETER, FEBRUARY 2011, ABERDEEN RESEARCH, MARCH 2012, MCKINSEY GLOBAL INSTITUTE, DECEMBER 2010, MERCHANT CIRCLE, FEBRUARY 2011, COMSCORE, SEARCH ENGINE LAND, 2011

Effective Internet Marketing

shared by Shebang on Dec 27
2,701 views
12 shares
4 comments
This infographic details the prevailing trends for for effective online marketing, with some strong numbers to support each channel. It is interesting to note that 89% of marketers say that they are m...

Publisher

shebang

Designer


Source

Unknown. Add a source

Category

Business
Did you work on this visual? Claim credit!

Get a Quote

Embed Code

For hosted site:

Click the code to copy

For wordpress.com:

Click the code to copy
Customize size