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Economics of Valentines Day

THE ECONOMICS OF Valentine's Day Celebrated by people of all ages, February 14th is a time to show your affection and appreciation for those you love. From teachers to classmates to parents to significant others, love can be displayed in many forms - and at many price points. Find out more: Valentine's Day Spending This year, the average person celebrating Valentine's Day is expected to spend $126.03, according to the National Retail Federation's 2012 Valentine's Day Consumer Intentions and Actions Survey. This total, which is 8.5% more than last year, is the highest in the survey's 10-year history. How much women How much men will spend will spend $100 6100 The average woman plans to spend $85.76 The average man plans to spend $168.74 36% of women will purchase flowers for their spouse. 71% of men will purchase flowers for their spouse. 50% of women will likely give a gift of chocolate to a guy. 68% of men age 50+ say they prefer receiving chocolate over flowers. Spouses plan on spending $74.12, up from $68.98 in 2011. Consumers plan to spend: This year, consumers plan on using technology to research and purchase gifts: $25.25 on children, parents or other family $6.92 $4.52 40% will use their smartphones 53.8% on friends will use their tablets on pets members Where people are shopping: 19.3% Online retailer 37% 17.8% 10.6% 33.6% 20.2% Discount stores Floral shop Jewelry store Department stores Specialty stores Top Valentine's Day Gifts Valentine's Day is one of the biggest gift-giving holidays of the year. Despite the economy, consumers are still spending money to buy gifts that display their love and affection. Take a look at these estimates for 2012: Flowers Candy Jewelery Valentine's Day is the biggest holiday for fresh flower sales, accounting for 40% of holiday dollar volume. More than 36 million heart-shaped boxes of chocolate will be sold for The survey found that this year people plan to spend more than ever on jewelry. Valentine's Day. Total spent: $1.8 billion Total spent: $1.5 billion Total spent: $4.1 billion Percent who will spend on this: Percent who will spend on this: Percent who will spend on this: 36% 50.5% 18.9% Clothes Special Evening Out greeting Cards While not the most popular option, 6.6% said they plan to shop at a specialty clothing store. On Valentine's Day, couples spend the second most amount of money on The Greeting Card Association expects that nearly 150 million greeting cards will be purchased in the U.S. romantic dinners. Total spent: $1.4 billion Total spent: $3.5 billion Total spent: $1.1 billion Percent who will spend on this: Percent who will spend on this: Percent who will spend on this: 6.6%+ 35.6% 13.3% |┬░MBA Sources: Smart Money I About Flowers I Greeting Card I NRF Information provided by: http://www.onlinemba.com/

Economics of Valentines Day

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Celebrated by people of all ages, February 14th is a time to show your affection and appreciation for those you love. From teachers to classmates to parents to significant others, love can be displaye...

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