The Economic Value of Business Signage

Economie Value of Buainess Signage SURVEY ABOUT ON-PREMISE SIGNAGE WAS CONDUCTED THROUGH 162 INITIAL RESPONSES FROM ALL TYPES OF BUSINESSES. NUMBER OF SIGNS AT A TYPICAL BUSINESS LOCATION, HOW MANY EXTERIOR SIGNS DO YOU HAVE? 1-2 SIGNS 3-5 SIGNS 6+ SIGNS 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% ALL SINGLE SMALL LARGE TYPES OF SIGNS MOST SINGLE ESTABLISHMENTS AND SMALL FIRMS HAVE EITHER WALL SIGNS OR POLE SIGNS MOST LARGE COMPANIES HAVE BOTH ALL SINGLE SMALL LARGE WALL SIGN/S POLE SIGN/S WALL & POLES SIGNS MONUMENT SIGN/S OTHER SIGN/S 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% SIGN CHANGES DO YOU HAVE LOCATIONS WITH ANY OF THESE TYPES OF SIGN CHANGES IN THE PAST 5 YEARS? PERCENTAGE OF BUSINESSES THAT MADE SIGN CHANGES 80% ll 70% 60% 50% 40% 30% 20% 10% 0% INCREASE IN INCREASE IN SIGN ENHANCEMENT OF CHANGE IN SIGN NUMBER OF SIGNS SIZE SIGN VISIBILITY DESIGN IMPACT OF SIGN CHANGES % REPORTING AN INCREASE AVERAGE INCREASE 70% 60% 50% 40% 30% 20% 10% 0% SALES TRANSACTIONS PROFITS STAFFING SOURCES: HTTP://WwW.THESIGNAGEFOUNDATION.ORG/PORTALS/0/A-16%20EVOS%20NSREC%20SIGN%20STUDY-FINAL.PDF PRESENTED BY: blue pond signs