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eCommerce: Visual Merchandising Tips

6 Tips to make visual merchandising for your eCommerce store more effective. HD CLICK TO ZOOM IN 75% quality Images 66% altemative views 61% Zoom 75% of consumers listed the quality of product images as the most important feature when shopping online, followed by showing alternative views of the product with 66% and the ability to zoom with 61% 40% of people will respond better to visual information than plain text TIP 1 PRODUCT PHOTOGRAPHY High Attention resolution to detail HD Components of a good product image BG Good Natural or live lighting background Multiple angles Mobile / tablet optimization 59% 57% 42% Important factors in following through with online purchases 67% 67% of shoppers say that the quality of a product mage is very important in making a purchase TIP 2 SHOW PRODUCTS IN CONTEXT Give a live touch CLICK TO ZOOM IN Create an emotional connection with the buyer Give shoppers a sense of scale 33% product images with models achieved 33% higher conversion TIP 3 CREATE PRODUCT VIDEOS 1 in 2 customers are more confident in a purchase after watching a video • II I 85% Visitors who view product videos are more likely to buy TIP 4 STRIKING PRODUCT LAYOUT Complement your product photos with a stunning layout Right dimensions Correct product color Realistic shadows Proper and consistent alignment th of the dissatisfaction with a 1/4 shopping experience was a result of the product not being what the customer expected TIP 5 BETTER PRODUCT VIEW TECHNIQUES make the image zoomable Q 360 provide a 360 degree view Include multiple angles 61% of consumers say zoom is an important feature when shopping online 360 degree views lead to a 20% increase in conversion rates and a drop in return rates TIP 6 SHOWCASE SPECIAL FEATURES display front and back show texture Include a photo for each color or variation show what's on the inside DI the better-informed buyer is more likely to buy and less likely to bounce MineWhat Product Analytics for eCommerce minewhat.com imple check Fout process Product images

eCommerce: Visual Merchandising Tips

shared by MineWhat on Sep 10
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Product information should start with strong imagery as part of the shopping experience. Next to easy navigation and simple checkout process, 42% of shoppers consider product images as an important fa...

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