eCommerce Persuasion Strategies - The Gender Divide

18 easy ways to PERSUADE VISITORS TO BUY The Gender Divide Show high quality visuals Present detailed product descriptions Make payment options transparent If apparel, provide video clips Implement an intelligent search Provide customer Have a good return policy ratings Show feature comparision to other similar Provide social media tools to share experiences Recommend products similar products Offer free shipping Enable filtered navigation Enable online chat Give the best Simplify checkout Experience price available Send email campaigns Invest in search ad campaigns Offer promotions & offer coupons Men research product details extensively while women scan the product page to see product images and videos 62% 50% 62% of men research products using social media channels compared to 50% of women 28% 35% 35% of women recommend a brand, product or service to their friends and families through social media compared to 28% of men Although price matters to both men and women. Women are slightly more keen on making sure they get the best price available (77% to 74%) 60% 35% OFF Coupons play a large part in enticing Both sexes care about free shipping, with women to shop with 34% of women close to 60 percent saying they would using them vs 26% of men choose a store that offered it 08% 14% If you are targeting female shoppers, emails get results. 14% of women pay attention to marketing emails compared to about 8% of men 33% 26% 33% of men first saw their most recent purchase when browsing around online vs 26% of women. So, if you are targeting men, consider paid search advertising Men tend to stick to their mission when shopping online, while women expand the undertaking by wandering among products and categories. men search by product while women search by brand 61% 61% of shoppers read online reviews before making a purchase decision A lenient, easy-to-understand return policy Women like to talk to people, so installing a leads most visitors to shop more often chat feature on your website where female with a retailer, and to recommend customers can chat about their queries in the retailer to a friend real time could be beneficial to your customer satisfaction rates MineWhat Product Analytics for eCommerce minewhat.com