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eBook Market 2012 - US, UK, Canada, Australia

eBook Market 2012 US, UK, Canada, Australia While the eBook market has taken off as a result of eReaders and tablets, people read eBooks on computers and smartphones as well. According to Pew, almost an equal number of eBook readers read eBooks on their computer as they do on a dedicated eReader. Devices used by eBook Readers US, 2011 PC / Laptop 42 % eReader 41 % Smart Phone 29 % Tablet 23 % 0% 10% 20 % 30 % 40 % 50 % Among the major English language eBook markets, there are ap- proximately 120 million tablet computers and eReader devices, with the US accounting for over 100 million of them. When one includes smart phones and computers as well, the potential size of the English language eBook market totals over 400 million eBook capable devices in these four countries alone. US UK 107 million 28 million 90 million 18.5 million 55 million 4 million 46 million 3 million I Smartphone Home PC / Laptop 15 million I Tablet 10 million 10.5 million I eReader 7.1 million 5 million 2.6 million 4 million 1.8 million Canada Australia 20 % of US adults have downloaded an eBook 21 % of Australian adults have downloaded an eBook 21 % of UK adults have downloaded an eBook Australian Print and eBook Sales 2010 $1.5 Billion $820 Million worth of trade books sold in worth of educational books sold Australia in 2010. in 2010 comprising $18.98 $620 Million the average price for a book sold in Australia in 2010 primary / secondary/ tertiary education books and 6.2 % $170 Million professional education books. the proportion of the Australian population who bought an eBook in 2010 2012 2014 10 % 25 % $0.2 Bill. $0.6 Bill. eBooks eBooks $2.0 Bill. $1.9 Bill. Print Books Print Books Australia US eBook Spending $1.7 Bill. 2012 US eBook spending $2.45 Bill. 2014 US eBook spending Positives of an eBook vs. Print Book Get a book quickly 83 % Read while travelling 73 % Wide selection 53 % Reading in bed 43 % Reading with children 81 % Sharing with others 69 % Reading in bed 42 % Age distribution of Tablet, eReader and Smart Phone Users - US, 2011 eReader users skew older than tablet or smartphone users Tablet - eReader 35 % 1 Smart Phone 30 % 25 % 20 % 15 % 10 % 5% 13-17 18-24 25-34 35-44 45-54 55 + What does it mean for publishers? Tablets and eReaders are doing to print publishing what the iPod and iTunes did to music: changing the way people buy and con- sume content. This doesn't signal the demise of the print book, it will always have a place. But traditional publishers are finding their margins slowly being eroded, due to the price differential between digi- tal and print versions. • They are struggling to find viable business models to embrace digital publishing while continuing to add value to their existing stock and trade. • Compounding this has been the demise of their traditional dis- tribution channel, retail book stores - who themselves are feel- ing the pain of rapid consumer uptake of digital alternatives. There are as many opportunities as challenges for traditional publishers, and they will need to continue to clearly annunciate their value proposition as the publishing industry evolves. What does it mean for authors? • The eBook revolution provides significant opportunities new, established and even dead authors! • The ability to affordably create and publish new work, as well as resurrect out-of-print titles, and offer them to a worldwide audi- ence has never been better. • When you cut out the traditional publisher from the process, you get a far better royalty rate direct from the retailer, despite the fact that eBooks are priced considerably lower than print books. • But not all books are well suited to the eBook format - fiction and narrative non-fiction are particularly well suited as eBooks - but certain reference, non-fiction and children's books are less well suited to being read on a digital device. Authors should not think eBook or print book but consider both as complimenting each other. • In the end, good writing is what is important, not how that writ- ing is consumed. LEAN MARKET RESEARCH Lean Market Research is a boutique advisory service that focuses on start-up ventures, the commercialisation industry and new product development initiatives. We specialise in short, sharp hypothesis driven market research. BWMBooks ebook publishing, advice & marketing BWM Books Pty Ltd is an Australian company providing eBook publishing, advice and marketing services to new and estab- lished authors. Sources: Australian Department of Innovation The Book Industry Strategy Group, Final Report to Government, September 2011 American Association of Publishers statistics, 2012 Bowker Global eBook Research, March 2012 eMarketer Smart Devices Evolution & Convergence Feb 2012 Forrester, E-Book Buying is about to spiral upwards, 2010 Flurry Peter Farago Kaboom! iOS and Android International In- stalled Base Expansion Google Mobile Internet and Smartphone adoption, October 2011 Nielsen, August 2011 Changing Demographics of Tablet and eReader Owners in the US O'Rielly The Global eBook Market, 2011 Current conditions and Future projections - Pew Internet and American Life Project The Rise of E-Reading, April 2012 PricewaterhouseCoopers Cover to cover: A market analysis of the Australian book industry, May 2011 Telsyte Digital Nation 2012 report, December 2011 infographic designed by FEROZIDOT,

eBook Market 2012 - US, UK, Canada, Australia

shared by bmacklin on Aug 02
Trends and statistics in the key English language eBook markets of US, UK, Canada and Australia.




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