The Do's and Don’ts of Creating a Website for Your Small Business

A Website Promotes Your Business 24/7 – Here's How to Make Sure It's Heard (and Seen) Your Website Is Critical to the Success of Your Small Business Önly 54 percent of small businesses in the U.S. have a website. Ecommerce is becoming increasingly dominant, with more than 2 billion people buying goods and services online. 80 percent of online searches for local businesses convert into sales for that business. Almost half of all searches have a "local intent" – people looking for small businesses, locations or directions. Brick-and-Mortar 2 or Online-Only, a Website Is for Every Kind of Business The ability to check out your products and prices upfront really helps customers People can find you on "Google My Business" as your website shows up on maps and in search results. make a decision. Customers can Good SEO and marketing activities will ensure you show leave reviews, which encourages others to check you out as well. up in searches for specific products and services. Top Website Builders: the Easiest Way to Begin Website builders WiX are designed to be fast and simple to use. Un They will meet IS Squarespace, Wix, Weebly, WordPress and Shopify are popular. the needs of 90 percent of small businesses. DOs: Intuitive Design, Easy Navigation and Quick Load Time 4 Provide easy-to-understand information, especially in the following areas: What your business does Products and services you sell Sales and return policies, if applicable Free trials, if applicable How to get in touch with you An ecommerce and shopping cart section if you sell online Location and store hours if you have a physical location Write from your potential customers' perspectives and address what they're looking for. Get your own custom domain name. Become a part of "Google My Business." DON'Ts: Bad User Experience, 5 Too Much or Too Little Information Don't try to make your website do everything immediately if you don't have the means. Start with the basics and add as you go. Don't spend a lot of time with website builders. If you're not getting it right, hire a professional. Don't have too much or too little information – that leads to bad user i experience. incfile References https://review42.com/resources/what-percentage-of-small-businesses-have-a-website/ https://www.oberlo.com/blog/ecommerce-statistics https://sagapixel.com/local-seo/local-seo-stats/