Don’t Miss a Revenue Opportunity - Get the Most from Your Transactional Email

Don't Miss a Revenue Opportunity - Get the Most NEWS from Your Transactional Email CO What is transactional email? Transactional emails are usually triggered based on a customer's action with a company. Triggered transactional messages include dropped basket messages, purchase order and shipping confirmation emails, password resets, email receipts, thank you emails, and account statements. SPAM FILTER YOUR ORDER WELCOME PASSWORD SHIPPING STATEMENT THANK YOU! What is transactional content? According to the federal CAN-SPAM Act, "transactional" (also referred to as "relationship") content is a message that "facilitates an already agreed-upon transaction or updates a customer about an ongoing transaction." In other words, these messages are typically triggered by actions your subscribers take (or by a time milestone) and represent a communication regarding a relationship already underway. There are 191 billion emails received Did you know? every day. The average web application sends over 630,000 transaction emails a month! 630,000 emails Ú HÛÙ 3 Reasons to Develop A Smart Transactional Email Program You can generate 1 more revenue Your can improve customer relationships and increase engagement ... You'll improve your deliverability rates FUNFACTS 47 Hits Over 100% The average transactional email is opened multiple times, which means you will have an open rate of over 100%. The average email address receives at least 47 emails per day. 8x Order confirmations are opened 8 times more than promotional emails and enjoy open-rates up 6x Higher Click rates for transactional emails are 6 times higher than bulk emails. to 114%. 14% Encouragement 30% Total Revenue Transactional messages repre- sent about 4% of a company's email volume, can have 60% open rates and can produce 30% of the total revenue for an email program. 14 percent of transactional emails encouraged recipients to register to receive future promotional messages. 5 Best Practices for Adding Promotional Cross-Sell Messages to Transactional Emails Add "recommendations" to your order confirmations, receipts and shipping updates. 1 Include images of your cross-sell items not just names, descriptions and links. 3 Go for HTML rather than plain text. Personalize your transactional email. Keep your focus on the transaction, not the promotion: Follow the 80/20 rule. 5 Tip: Work with the Marketing Team Get creative! Work with the marketing and design team to customize your templates and also track metrics for all your transactional emails. campaigner Sources: Online trading academy, Adobe, Wikipedia EMAIL INTO REVENUE •SEO