Don’t Go Breaking My Heart: Why 68% Abandon Their Virtual Carts

Don't Go Breaking My Heart Why 68% Abandon Their Virtual Carts Shopping cart abandonment 68% accounts for The average documented online shopping cart abandonment rate S18 BILLION in lost revenue each year Why Do Online Shoppers Leave Without Paying? %24 Presented with unexpected costs 56% Just browsing 37% Found a better price elsewhere 36% Overall price too expensive 32% Decided against buying 26% Website navigation too complicated 25% Website crashed 24% Process was taking too long 21% Excessive payment security checks 18% Concerns about payment security 17% 2 Delivery options were unsuitable 16% Website time out 15% Price presented in a foreign currency 13% Payment declined 11% Share of respondents Selected countries; 19,000 consumers and 153 senior retail decision makers, January and February 2012 How to Reduce Shopping Cart Abandonment 117 Ditch Registrations Don't force customers to register in REGIS TER > order to complete a purchase. 2 3= 4= E-mail: About 14 percent of shopping cart abandonment happens when there's no guest checkout option Password: CHECKOUT AS GUEST> SIGN IN > Forgot your Password? Click here Research by User Interface Engineering found 75 percent of people who are forced to register first never complete the purchase. REGISTER > When one e-commerce site removed the register button, the number of customers purchasing increased by 45 percent. REGISTER Show images W YOUR SHOPPING CART Item Description Price Qty Total Remove? Long-Sleeved Polo (Blue) $30 $30 Sunglasses $25 2 $50 Classic-Fit Pants (Orange) $20 $20 Cotton Shirt (Blue) $20 $60 TOTAL $160 Click here to continue shopping UPDATE Provide clear thumbnails for E PROCEED TO CHECKOUT > each item the customer would like to purchase. Adding a picture of each item increases conversion rates by 10 percent. Make editing easy If a shopper makes a mistake or changes his mind, make sure it's easy to swap, delete, and add items or quantities. E YOUR SHOPPING CART Item Description Price Qty Total Remove? Long-Sleeved Polo (Blue) $30 $30 TOTAL $30 Click here to continue shopping UPDATE Stick to simplicity and clarity First Name: E PROCEED TO CHECKOUT > Last Name: E-mail: Make the checkout button stands out from everything else on the page. Make sure all forms are simple and clear. Display security logos 100% Secure Shopping Always use a secure checkout. Display trust signals like: MCAfee and Verisign seals An "About Us" page Privacy policies Social media accounts Customer testimonials Offer multiple payment options VISA Mastercard AMERICAN EXPRESS DISCOVER PayPal 83 percent of online retailers that added a PayPal option saw up to an 18 percent increase in sales. NETWORK Include save function Let customers save their cart so they can come back when ready. Roughly 24 percent of abandonment occurs when Customers want to save products for later but can't. Lend a helping hand I can assist you! Provide a chat function or toll-free number right on the checkout page to answer any questions. CHAT NOW NO, THANKS Provide free shipping Deloitte's 2013 holiday survey found free shipping was a major factor for respondents to complete online shopping orders. More Likely to Lead to Online Shopping No Difference More Likely to Lead to In-Store Shopping 66% 21% 13% Offer a clear refund policy Money Back And stick to it GUARANTEE Track and study Track your site's rate of Continually optimize your checkout page. cart abandonment. Optimizing your shopping cart is an easy fix for your e-commerce and can significantly increase sales. sawvypanda.com getelastic.com uie.com SOURCES listrak.com baymard.com shopify.com wamda.com techcrunch.com payfirma.com deloitte.com thrivenetmarketing.com SURE PAYROLL BROUGHT TO YOU BY A Paychex® Company IN PARTNERSHIP WITH GHERGICH&Co. 00%