Does SMS Marketing Work?

DOES SMS MARKETING WORK? 0000 WHO USES SMS MARKETING? HOW OFTEN SHOULD I BE SENDING MESSAGES? OVER 50% OF THE TOP 1,000 RETAILERS ARE UTILIZING AN SMS MARKETING STRATEGY 82% OF CUSTOMERS SAID THEY WANT SMS MARKETING MESSAGES 2X PER MONTH WILL CUSTOMERS ACTUALLY SIGN UP? Yes, and I already do 63% Maybe, for the right brand 18% RESULTS WHEN CUSTOMERS WERE ASKED WOULD YOU SIGN UP TO RECEIVE TEXT MESSAGES FROM BUSINESSES?" Yes, but I don't yet 16% No, not interested 3% WHAT ABOUT EMAIL MARKETING? SMS MARKETING DRIVES 10X MORE REVENUE PER MESSAGE EMAIL MARKETING PERFORMANCE HAS DROPPED 47% IN THE LAST 5 YEARS 2013 4.5% 2014 4.0% 2015 3.5% 2016 3.1% 99% SMS 33% SMS CLICK OPEN RATE 2017 2.4% THROUGH RATE WHAT DOES THE FUTURE OF E-COMMERCE LOOK LIKE? STUDIES SHOW E-COMMERCE SALES WILL BE PRIMARILY MOBILE IN LESS THAN A YEAR 60% 53.9% 44.7% 49.2% 39.6% 40% 34.5% 20% 0% 2017 2018 2019 2020 2021 HOW MUCH TIME IS REALLY SPENT IN MESSAGES? SCREEN TIME PER CHANNEL FOR MILLENNIALS & GEN Z DO BABY BOOMERS USE THEIR MESSAGING APP? MOST POPULAR APP USAGE OVERALL Messaging: 98% YES! We average about 30MIN per day! Email: 87% Apps: 55% Messaging: 68% Phone: 61% Email: 44%