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Do This, Not That: What Logo Design Elements to Avoid

DO THIS NOT THAT WHAT LOGO DESIGN ELEMENTS TO AVOID We see many of the same simple logo designs again and again. Copyright and trademark infringement is rife on the internet, and you don't want to become known for plagiarizing designs. Remember that one of the main purposes of a logo design is to communicate a message to the viewer about the company – you want the logo to be unique! We break down the most effective techniques to design logos that work and the logo designs concepts to avoid. DO THIS Use a visual double entendre Two pictures wrapped into one through clever interpretation of a freedo YY paise MART HOU concept or idea. DELTA Apollinaris CITGO NOT THAT Multi-tone triangles with warm colors Strive for something that is uniquely recognizable. DO THIS EVERNOTE, Make it simple and unique NOT THAT Three lines on blue circles Custom type helps ensure that your unique logo will not be easily copied by someone else DISNEY Buttery STARWARS DO THIS SMOOTH & CO Create a custom type NOT THAT Flipped letter "C" CHANEL mouse snake SPARTAN, GOLF CLUB Use negative space in a logo in some clever way DO THIS Think about negative space NOT THAT Red circles logo DO THIS ROUCH HOUSE NOT THAT Hands and leaves Instilling motion/- sense of activity into a logo KHAN ACADEMY For some logo designs, it can give a visual and conceptual boost to the design. REVORMON, www.treeaid. JAGUAR eucamYnas reflorest amento A WELL-DESIGNEDLOGO WILL • Properly reflect the feeling or vibe of the business, either literally or figuratively. • Avoid use of lettering/type that misrepresents the style of the business. • Usually avoid colors that don't embody the style of the business. • Be able to adapt to company growth. An overly specific logo will prove difficult if its business decides to branch out into new sevices or offer new products. • Avoid trends. Every year, new logo trends are the craze (until the next craze) Avoiding these all too common logo design mistakes will help you design a logo that is appropriate to the business brand and help you avoid cliché elements that can label you a copycat! thInk design @LOGODESIGNGURU f /LOGODESIGNGURU g+ /+LOGODESIGNGURUCORP in /COMPANY/LOGODESIGNGURU IDE ASs S PINN ING DESIGN

Do This, Not That: What Logo Design Elements to Avoid

shared by logodesignguru on Sep 10
Generic logos are useless to brands, especially startups or those attempting to stand out from their competitors. While DIY logo design is convenient, it’s the custom logo designs created specifical...


Kathleen Burns


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