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Display Advertising Technology Landscape

Display Advertising Technology Landscape Agencies Media Buying Ad Ad Networks Sharing Data / "DSPS" Platforms Exchanges Google Aol. audience Horizontal Social Tools YAHOO! doubleclick by Google MediaMath OmnicomGroup- OmnicomMediaGroup", TradngDesk Microsoft Media Network facebook invitemedia ValueCick |ShareThis 247 REALMEDIA network [x+1] rightmedia UNDERTONE NETWORKS Tribal FUSION "BurstMedia A WPP *clearspring YAHOot company cpxae Casale AcDynamix ADIEGRITY.COM B. interclick traffic marketolace nteractive TUrn Ad Desk gigya VIVAKI Video/ Rich Media PUBLICIS DataXU Yield 0-o-y-a-l-a" SAY: tidaltv brightcove dconion ADECN tremor media Optimization Sappnexus BBE YUMem IPG BrightRoll rubicon CADREON CONTEXTWEB efficient frontier ScanScout a eyewONDER Where buyers and sellers win Interpublic Group OGGIFINOGI VTRIGGIT PubMatic TTAVAS adnetik Vertical O Sportgenic XA.NET adBrite. TRAVEL NetShelter SGORILLA jumpsTART adap tv ADMELD Technology Media ENAT ION AUTOMOTE E A E G IS IDGTechNetwork Glam .ter OpenX adjug neTrade Desk PERERATED MEDIA VARICKMEDIA MDCPARTNERS : BRANDSCREEN AKQA LBi Targeted / Aucience Publisher pulse 360 media6degrees 33 across collectivemedia Tools Creative Data DMPS and Data TUrn fatTail Sm specificmedia crosspixeimedia Chango. FetchBack Audience dotomi, criteo. Optimiz ation Optimization Aggregators LOTAME lucidmedia Yieldex iit Obluekai exelate Demdex aggregate knowedge bizo quantcast O Telk part Red Aril JovianDATA icrossing/:/ M Science teracent TUMRI ShortTail. InnovationINTERACTIVE anl YieldBuild yieldbot scout analytics" adroit dapper Performance BRIGHT TAG epic MAGNE+IC W VANTAGE MEDIA VIBRANT struq snapads choice©stream e spongecell MIXPO at&t Interactive Tag Man brilig adknowledge orocketfuel S commission Junction Kontera MARCHEX Oneverblue A Datran Media STatto Media TheUseful MediaTrust Reach Local yodle PEER39 Almond vet ¤ moxymedia LinkShare Ad Servers :/ADCHEMY LeGOlasX RapLeafo >krux hydra. ADTERACTIVE doubleclick by Google RUSTED TRNET LEAD GENERATION WebVisible Ad Ready ADISN Catamai O PERMUTO apt 247 Analytics Verification / Data Suppliers admob Mobile Amobee REALMEDIA Ad Servers Attribution Jumptap InNobi SpenX ZEDO medialets mojiva GREYSTRIiPE Quattro risp wireless OMNITURE DExperian лехтом datalogix doubleclick DoubleVerify The livifcation Autherity edsale ADTECH unica WIRELESS by Google Core metrics tracksimple millennialmedia Mobile. Delivered. mobclix itranspera FreeWheel" TARGUSinfo nielsen eBureau" pointroll atlas. vizu e ay ANCHOR I Ad-Juster ntelli igeace webtrends FLUNNV AD XPOSE Ad Ops / Infrastructure facilitate OMediaplex convertro DDS Solbright theorem KVisual'Q" Adometry N NETEZZA centro mediamind MARKETSHARE PARTNERS (infogroup I >operative. FADIFY Google Analytics e ClickForensics MEDIABANK. TRAFFIQ LUMA [email protected] © LUMA Partners LLC 2010 Partners LLC AUD- ENCE PUBL - SHERS A DVED TISERS

Display Advertising Technology Landscape

shared by adam on Jun 29
The online display advertising technology landscape is complicated. This graphic attempts to categorize all the different players in the ecoystem.


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