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Direct Mail Statistics 2014

DIRECT MAIL STAGTISTICS 2014 There is no denying the fact that we now live in the "DIGITAL AGE". That doesn't necessarily mean that new technology is guaranteed to work for YOUR business. In fact, a recent study has all but concluded that the migration I of eyeballs to digital channels from traditional channels isa myth. Despite popular belief, even younger demographics are influenced by Direct Mail. PEOPLE OPEN DIRECG MAIL A group of small to medium businesses $pending an average of £1000/year on advertising were asked: "Do you plan to spend more or less on the following advertising method in 2014?" These are the results: DIRECT MAIL 20.8% 35.9% 6.3% 37.0% YELLOW PAGES 7.3% 42.6% 9.6% 40.5% ONLINE/MOBILE 15.2% 22.0% 3.8% 59.0% RADIO 7.9% 22.6% 4.1% 65.3% NEWSPAPERS 10.2% 29.9% 5.8% 54.0% BANNER ADS 18.3% 30.4% 5.6% 45.6% MOBILE APPS 14.5% 20.3% 2.3% 62.8% OUTDOOR6.3% 13.6% 4.5% 75.7% WILL NOT USE LESS ABOUT THE SAME MORE 20.8% of people surveyed said they plan on spending more on Direct Mail in 2014. More than any other marketing medium! Another study group of 9,000 participants, revealed that some 62%of people believe Direct Mail is the most effective form of marketing. The implication is that the scaling back of investment by brands in three of the top five channels - press, Direct Mail and catalogues - is misguided. OF UK ADULGS RESPOND GO DIRECG MRIL 62% 52% 40% 크리 29% 25% 17% 4% 12% PEOPLE WERE ASKED HOW USEFUL DIFFERENT COMMUNICATIONS CHANNELS ARE ACROSS 45 REAL-LIFE SCENARIOS. TO GAUGE HOW EFFECTIVE THEY ALL 9,0 ARE IN INFLUENCING THINGS LIKE THE PURCHASE DECISION, CUSTOMER RETENTION LOYALTY AND BRAND SWITCHING DIRECT MAIL. 92% ON TOP: HOW DO PEOPLE WANT TO BE MORE PEOPLE CONTACTED IN 2014: NEWSPAPER. 4% WANT TO BE MAGAZINES. 1% CONTACTED BY 20% 6% RADIO. 7% DIRECT MAIL 9% SYNDICATED TV.. .2% THAN ANY OTHER 6% 32% MEDIUM! CABLE TV . SPOT TV. ..6% DIRECT MAIL .1% 11% 2% 2% 1% 4% BROAOCAST TV. 9% OTHER MEDIA.. .20% 107 INTERNET.. .6% YELLOW PAGES.. .6% OF PEOPLE LikE RECEIVING UQUCHERS in GHE MAIL S7% OF PEOPLE 83% OF PEOPLE SAY S7% OF PEOPLE SAY SAY THEY ARE THAT DIRECT MAIL IS THAT MAIL'SA MORE LIKELY TO EASIER TO TAKE IN CHANNEL WHICH SHOWS YOU VALUE YOUR CUSTOMERS REMEMBER A THAN EMAIL MESSAGE BY MAIL MIND THE GRP DIRECT MAIL EXPRESS DIRECT MAIL EXPRESS 127 OF PEOPLE WHO RECEIUED DIRECG MAIL MADE PURCHRSES ONLINE CMS Central Mailing Services Ltd CENTRAL MAILING SERVICES LTD T: 0500 170 501 E: [email protected] You f in P 8* Tube

Direct Mail Statistics 2014

shared by RobSp on May 21
There is no denying the fact that we now live in the “digital age”. That doesn’t necessarily mean that new technology is guaranteed to work for your business. In fact, a recent study has all bu...


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