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Direct Mail Statistics 2013

CENTRAL MAILING SERVICES ( PRESENTS > DIRECT MAIL STATISTICS 2013 TOP STATS! 62% OF PEOPLE LIKE TO RECEIVE MAIL TELLING THEM ABOUT NEW OFFERS. Sun 2. 70% OF PEOPLE WELCOME MAIL THAT BEWARDS THEIR LOYALTY. 3. 56% OF PEOPLE WELCOME MAIL THAT GIVES THEM USEFUL INFORMATION. RETURN ON INVESTMENT DIRECT MAIL ACTIVITY DELIVERED THE STRONGEST RETURN WITH AN ROI OF E4. 60. ITS PERFORMANCE HA S PROVEN CONSIDERABLY STRONGER THAN CLIENT' S SEARCH AND ABOVE-THE-LINE ACTIVITY. £4. 60 DIRECT MAIL £2. 17 AFFILIATES £2. 00 SEARCH E1. 90 AGGREGATORS £1.51 RADIO E1. 30 PRESS £1. 18 ONLINE E1. 00 £0. 82 OUTDOOR CUSTOMERS WELCOME MA IL! 77% OF CONSUMERS LIKE BEING I NFORMED OF SPECIAL OFFERS VIA THE MAIL AND 7 0% LOVE DIRECT MAIL THAT REWARDS THE IR LOYALTY. AGE 15-19 32% OF THEM RESPONDED TO DIRECT MAIL 79% WILL OPEN DIRECT MAIL THÁT IS DEEMED TO CONTAIN RELEVANT INFORMATION 23% OF THEM RESPONDED TO DIRECT MAIL 33% WILL OPEN DIRECT MAIL THÁT IS DEEMED TO CONTAIN RELEVANT I NFORMATION AGE 16-24 AGE 25-34 43% OF THEM RESPONDED TO DIRECT MAIL 75% WILL OPEN DIRECT MAIL THAT IS DEEMED TO CONTAIN RELEVANT INFORMATION AGE 35=44- 46% OF THEM RESPONDED TO DIRECT MAIL 1.5 MILLION VISITED A SHOP AS A RESULT OF DIRECT MAIL 47% OF THEM RESPONDED TO DIRECT MAIL 25% MORE LIKELY TO OPEN DIRECT MAIL COMPARED TO OTHER AGE GROUPS AGE 45-54 AGE 55-64 79% OF THEM RESPONDED TO DIRECT MAIL 1.5 MILLION OF THEN RESPONDED TO A MONEY OFF VOUCHER 92% OF THEM RESPONDED TO DIRECT MAIL 6.1 MILLION OF THEN ORDERD SOMETHING AGE 65+ SEEN ON A DIRECT HAIL PIECE DIRECT MAIL !WINNER! E-MAIL GIVES PEOPLE A BETTER BETTER FOR SENDING A IMPRESSION OF A COMPANY REMINDER MORE PROFFESIONAL MEANS OF EASY TO FILE SO CAN BE REFFERED COMMUNICATION TO LATER EASY TO TAKE IN INFORMATION BETTER FOR FOLLOW UP MESSAGES LIKELY TO REALLY GRAB SOMEONES EASIER TO RESPOND TO ATTENTION BETTER FOR PEOPLE ARE MORE LIKELY TO SPEND MORE COMMUNICCATING BREIF MESSAGES TIME READING IT MAKES PEOPLE FEEL MORE VALUED LIKELY TO DO SOMETHING AS A RESULT PEOPLE ENJOY READING AND RECEIVING IT MORE APPROPRAITE IF A CUSTOMER ALREADY 46% OF ADULTS LOOKING TO BUY A NEW CAR RESPONDED TO DIRECT MAIL RECEIVING DIRECT MAIL MAKES CAR OWNERS 70% MORE LIKELY TO MAKE A PURCHASE :=H DIE CONSUMERS WHO INTEND TO BUY A NEW CAR ARE HEAVY RESPONDERS TO DIRECT MAIL GAME OVER! IMAGE SOURCE (S) HTTP://WWw. RETROGAMER. NET/USERS/289/THM1024/PAPERBOYŤMEGADRIVE. PNG HTTP://2. BP. BLOGSPOT.COM/-EBSPMDG417U/T9DJATXZYCI/AAAAAAAAAEO/0OMEY4řIAZG/S1600/PACMAN. JPG HTTP://PIXELBLOCK. TUMBLR. COM/SEARCH/MARIO HTTP://WWW. NEWGROUNDS.COM/ART/VIEW/WHYNOTWHOCARES/MARIO-V-PIPE-PLANT HTTP://INDIESTATIK. COM/WP-CONTENT/UPLOADS/2013/04/SUPERMARIOBROSBEGINNINGYBIGGER. PNG HTTP://NKELBER. COMENGL278W/?P=2505 INFORMATION SOURCE (S) HTTP://WWw. ROYALMAIL. COM/MARKETING-SERVICES-REGULAR/MARKETREACH HTTP://Www.CENTRALMAILING. Co. UK/ W: www.CENTRALMAILING.CO. UK T: 0500 170501 E: ENQUIRIES@CENTRALMAILING.co. UK central CMSmailing services f in EPg+ CREATED BY: CENTRAL MAILING SERVICES Tou Tube FIND US ON: NEXT SHAPE LEVEL1 O SINIT SCORE 207 PAUSE IInD

Direct Mail Statistics 2013

shared by RobSp on Jun 18
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Direct Mail is still making a difference to marketers and customers alike, with an impressive 48% of the UK population responding to a Direct Mail piece they received in the past year. Let’s take a ...

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