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Direct Mail Statistics 2012

Direct Mail Statistics 2012 26.4 2,032,800,000 Direct Mail items sent to UK households in 2012 Million UK Households An average of 7/ Direct Mail pieces sent to each Household 6.4 items deliverd a month 86% The percentage of Direct Mail opened, The Percentage of Women that replied The Percentage of Men that replied when to Direct 57% a Direct Mail Mail pieces that piece was targeted 38% were personalised with their to their needs interests in mind 17.7M People Ordered after receiving a Mail Order Catalogue in the past 12 months (Royal Mail Consumer Panel 2012). 34% OF BUSINESS TO CONSUMER MARKETEERS Consider Direct Mail to provide the best return on investement, making it the best method of marketing in their view (Target Marketing). 34% 29% OF MARKETEERS 29% Are increasing their Direct Mail budgets in 2013, and 49% will keep their budgets the same (Target Marketing). Direct Mail ROI £14 Return from every £1 Spent 51% of People are happy to receive Direct Mail from Supermarkets 37% of People are happy to receive Direct Mail from Competitions 36% of People are happy to receive Direct Mail from Holidays 36% of People are happy to receive Direct Mail from Catalogues Did You Know? That the first ever Direct Mail piece was sent in the year 100O0BC 9 out of 10 mmmmITT T people open Direct Mail Email: [email protected] | Call: 0500 170501 Copyright Central Mailing Services © 2012.

Direct Mail Statistics 2012

shared by RobSp on Jan 14
In 2011, 21.9 million UK adults took action thanks to direct mail they received Surprised by that figure? Don’t be – direct mail is still making a difference to marketers and customers alike, w...


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