Direct Mail Beats E-Mail by 66%

Direct Mail Beats E-Mail by 66% Direct mail is #1, even in a digital world. See how direct mail marketing stacks up against online advertising. 78% OF HOUSEHOLDS EITHER READ OR SCAN DIRECT MAIL THEY RECEIVE. I1.55% 43% OF MARKETING EMAILS ARE OPENED. 59% OF YOUR FACEBOOK FANS WILL 16% OF PEOPLE ENJOY RECEIVING OF PEOPLE ENJOY RECEIVING SEE YOUR POST. MAIL ABOUT NEW PRODUCTS E-MAILS ABOUT NEW PRODUCTS WHICH TACTIC GENERATES THE MOST NEW CUSTOMERS? 34% 24% DIRECT MAIL EMAIL SOURCES: Lorraine regory I) hIT://MARKETINGLAND.COM/SURVEY-MORE-PEOPLE-ENJOY-GETTING-DIRECT-MAIL-FROM-BRANDS-THAN-EMAIL-394 2) HTTP://www.MAILERMAILER.COM/RESOURCES/METRICS/2012/0PEN-RATES.RWP, HII://MARKETINGLAND.COM/SURVEY- MORE-PEOPLE-ENJOY-GETTING-DIRECT-MAIL-FROM-BRANDS-THAN-EMAIL-394. 3) HTTPS://WWW.JONLOOMER.COM/2012/06/15/FACEBOOK-POSTS-REACH-16-PERCENT-OF-FANS/ 4) : HTTP://THEMOREYOUKNOWBANDB.WORDPRESS.COM/2012/1/I4-DIRECT-MAIL-STATISTICS-YOU-CANT-IGNORE/ corp. Communications Group wWW.LORRAINEGREGORYCORP.COM