Direct Mail and Near Field Communication

bakergoodchild bakergoodchild.co.uk DIRECT MAIL + NEAR FIELD COMMUNICATION NFC (NEAR FIELD COMMUNICATION) IS A HOT NEW TREND THAT HAS THE POTENTIAL TO REVITALIZE THE DIRECT MAIL MARKETING SECTOR. IT ENABLES MARKETERS TO DELIVER CONTENT VIA AN EMBEDDED NFC CHIP THAT ALLOWS WIRELESS COMMUNICATION WHEN A USER TOUCHES A SMARTPHONE OR MOBILE DEVICE TO A PIECE OF MARKETING COLLATERAL OR BRINGS THE DEVICE INTO CLOSE PROXIMITY WITH AN NFC TAG (TYPICALLY 10CM OR LESS). THE BENEFITS OF NFC AND DIRECT MAIL CUTTING EDGE INSTANT DIRECT MAIL PAPER TARGETED NFC IS CUTTING INSTANTLY CONNECT NFC ENABLED MARKETERS CAN TARGET MESSAGES TO AUDIENCES AND EDGE TECHNOLOGY A USER TO ONLINE PLASTICS AND PAPER IN THE DIRECT MAIL CONTENT WITH NO HAS REMOVED SECTOR EXTRA STEPS PREVIOUS BARRIERS GUAGE REACTIONS REQUIRED IN REAL-TIME THE NFC DIRECT MAIL APPROACH MAILSHOT SENT RECIPIENT CLICKS RECIPIENT THEN THE SMARTPHONE OUT WITH NFC CHIP ON THE CODE AND VISITS THE STORE IS THEN LOADED AND CLICKS ON THE NFC CHIP EMBEDDED THE SMARTPHONE STORES THE DETAILS WITH COUPONS/ VOUCHERS AND DEALS GLOBAL NFC MARKET REVENUES ($MILLION) 12,000 10,000 8,000 6,000 4,000 2,000 2010 2011 2012 2013 2014 2015 2016 NFC CAMPAIGNS IN ACTION LADBROKES MARIE CLAIRE HALO 4 PEPSI COLA 1,109 INTERACTIONS IN A 2 WEEK CAMPAIGN TO ENCOURAGE CODE HUNT AROUND SYDNEY OFFERING PROMOTIONAL GOODS NFC ENABLED USERS TO NFC CODES ON TRAIN TAP A CODE TO RECEIVE A WINDOWS TOOK USERS TO DOWNLOADS FREE GYM PASS INFO AND FREEBIES NFC USES SECURE LOG ON CONTENT LOYALTY & TIME & ATTENDANCE CASHLESS ID PHYSICAL TICKETING PAYMENTS MARKETING MEMBERSHI ACCESS bakergoodchild bakergoodchild.co.uk SOURCES http://venturebeat.com/2013/02/17/heads-up-marketers-nfc-will-do-more-for-you-than-qr-codes/ http://ww1.prweb.com/prfiles/2012/11/15/10138041/Near-Field-Communication-NFC-Market.jpg http://www.proxama.com/resource-centre/case-studlies/posterscope-jcdecaux-primesight-clear-channel-Hadbrokes/ http://www.ipc.be/-/media/documents/public/direct-marketing-flashídmf5.pdf