Dino Digital or Social Savvy Infographic

Dino Digital or Social Savvy? Where's your company on the evolutionary scale? Large organisations are evolving into digital workplaces - social, conversational and collaborative. Although some companies are savvy about 'enterprise social', others are stuck in the swamp. In IBM's 2012 Global CEO Study, 52% of leaders said that internal collaboration was a significant challenge to address. At SAS, employee engagement specialists within the MSLGROUP, we thought we'd look at this issue from another angle - comparing corporate social behaviour with those of high profile celebrities... Which one do you recognise as your company? 1. Digital dinosaurs e.g. Donald Trump One way conversation • Arrogant No feedback Is this your corporate style? "Old school' broadcast model • Closed, 'not listening' • Driven by CEO and leadership Donald J. Trump @realDonaldTrump Everyone knows I am right that Robert Pattinson should dump Kristen Stewart. In a couple of years he will thank me. Be smart, Robert. 2. Problem Teenagers e.g. Justin Bieber Socially über confident Oversharing, egotistic Prone to social meltdown Look familiar? Fans and followers only 'Push and Publish' tweets and blogs • Noisy internal channels Justin Bieber @justinbieber So remember, this is Bieber's world. you're just living in it. Bieber or Die. 3. Groovy Grownups e.g. Barack Obama • Seamless mix of personal & professional • Highly visual Conversational and open Is this your CEO? • Conversational Mobile and gadget-savvy • Driven by communities Open to ideas and feedback Barack Obama @BarackObama Share how your family came here, and why we need immigration reform now. #AmericanStory MSLGROUP Dino Digital or Social Savvy? Where's your company on the evolutionary scale? Large organisations are evolving into digital workplaces - social, conversational and collaborative. Although some companies are savvy about 'enterprise social', others are stuck in the swamp. In IBM's 2012 Global CEO Study, 52% of leaders said that internal collaboration was a significant challenge to address. At SAS, employee engagement specialists within the MSLGROUP, we thought we'd look at this issue from another angle - comparing corporate social behaviour with those of high profile celebrities... Which one do you recognise as your company? 1. Digital dinosaurs e.g. Donald Trump One way conversation • Arrogant No feedback Is this your corporate style? "Old school' broadcast model • Closed, 'not listening' • Driven by CEO and leadership Donald J. Trump @realDonaldTrump Everyone knows I am right that Robert Pattinson should dump Kristen Stewart. In a couple of years he will thank me. Be smart, Robert. 2. Problem Teenagers e.g. Justin Bieber Socially über confident Oversharing, egotistic Prone to social meltdown Look familiar? Fans and followers only 'Push and Publish' tweets and blogs • Noisy internal channels Justin Bieber @justinbieber So remember, this is Bieber's world. you're just living in it. Bieber or Die. 3. Groovy Grownups e.g. Barack Obama • Seamless mix of personal & professional • Highly visual Conversational and open Is this your CEO? • Conversational Mobile and gadget-savvy • Driven by communities Open to ideas and feedback Barack Obama @BarackObama Share how your family came here, and why we need immigration reform now. #AmericanStory MSLGROUP