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Digital Marketing Trends 2014

Digital Marketing TŘENDS 2014 2014 WILL AGAIN TRANSFORM THE DIGITAL MARKETING LANDSCAPE IN THE FORM OF: CONTENT MARKETING, ADVERTISING, BIG DATA & MOBILE MARKETING CONTENT MARKETING A F Once upon a time... SIMPLICITY WILL STORYTELLING WilL MATTER EVEN MORE GOOGLE UNDERSTOOD THIS BEFORE ANYONE ELSE - IS THERE A HOMEPAGE LESS CLUTTERED OR MORE UNCOMPLICATED THAN GOOGLE'S? BECOME PARAMOUNT EACH MONTH 329 MILLION PEOPLE IN 2014, MARKETERS MUST BE ABLE TO TELL THEIR STORY AS SUCCINCTLY AS POSSIBLE. READ BLOGS 9 IN 10 CONTENT MARKETING NEVER 27,000,000 PIECES OF ORGANIZATIONS WAS & WILL NOT BE ONLY CONTENT ARE SHARED MARKET CONTENT ABOUT LINK BUILDING EACH DAY IT HAS BEEN EFFECTIVE SINCE JOHN DEERE PUBLISHED THE FURROW MAGAZINE IN 1895. ADVERTISING USING DATA MANAGEMENT PLATFORMS (DMP), WE CAN NOW SOCIAL ROI WILL BE A HEAVY CONDITIONALLY ATTRIBUTE FOCUS FOR ADVERTISERS AS MORE WEIGHT AND VALUE TO SOCIAL MEDIA PUBLISHERS BEGIN ADVERTISING TO THEIR COMPETING FOR AD BUDGETS DESIRED TARGET AUDIENCE. AND USER ATTENTION. IN 2014 BUSINESSES WILL EXPECT TO SEE MORE GOOGLE EMBRACE LOCATION-BASED AD FORMATS EMERGE ACROSS INDUSTRIES LIKE AUTOMOTIVE AND FINANCE (SIMILAR TO GOOGLE'S HOTEL PRICE AD). RADIUS MARKETING FOR THEIR SEARCH CAMPAIGNS TO UP-SELL AND CROSS-SELL. THE REAL POWER IS WHEN YOU OVERLAY THIS TECHNOLOGY WITH DEMOGRAPHIC AND CUSTOMER INFORMATION. BIG DATA GROWTH BY 2020, BIG DATA IS EXPECTED TO GROW EXPONENTIALLY ACCORDING TO THOROUGH ANALYSIS AND PREDICTIONS. **ZETTABYTE = ONE MILLION PETABYTES What is Big Data? 40 A COLLECTION OF DATA SETS SO MASSIVE IN SIZE THAT IT GOES BEYOND THE ABILITY OF COMMONLY USED SOFTWARE TOOLS TO EFFICIENTLY AND EFFECTIVELY CAPTURE 10 AND MANAGE. 2009 2011 2015 2020 MOBILE MARKETING SINCE GOOGLE ENHANCED THEIR ADWORDS CAMPAIGN, THERE HAS BEEN A SIGNIFICANT GROWTH IN CPC FROM MOBILE BIDDING. INTERNET TRAFFIC ON MOBILE PHONES IS EXPECTED TO EXCEED TRAFFIC FROM TRADITIONAL DESKTOPS. 56% OF MOBILE PHONE USERS DEPEND ON LOCAL SEARCH. LOCAL BUSINESSES CAN YET MAKE AN ONLINE PRESENCE. WEBSITES ARE ADAPTING THEIR PAGE TO GOOGLE'S RESPONSIVBE WEB DESIGN AND HTML5 FRIENDLY LAYOUTS. SYNDACAST http://www.syndacast.com/ Tel: + 66 2663 5170 Email: [email protected] References http://www.forbes.com/ http://www.huffingtonpost.com/ http://www.marketingmag.com.au/ http://www.searchengineland.com/ http://www.reuters.com/ http://www.smartinsights.com/ 30 20 GROWTH OF Zettabytes

Digital Marketing Trends 2014

shared by TheFluffyFish on Jan 04
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The digital marketing landscape is expected to undergo a change once again in 2014. Putting together our research, we developed this infographic to express the big digital marketing trends expected to...

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Syndacast

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Syndacast

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Business
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