The Digital Marketing Journey to Convert Leads Faster

INSTAPAGE & AUTOPILOT PRESENT THE DIGITAL MARKETING JOURNEY A PROVEN SYSTEM TO SCORE MORE CUSTOMERS BY ATTRACTING, RETARGETING, AND CONVERTING WHY DOGS ARE THE CURE FOR LONELINESS Attract visitors through low cost channels like social media Promote your most popular blog posts to your target audlence on Facebook and Twitter where pald ads are cheaper. LeadIng with your best stuff wlll draw people In and drive tons of trafflc to your website. PRO TIP: Segment your ads by demographlc, Interest, behavlor, hashtags, and product preference. LONELY? Retarget visitors who came to TRY DOGTODAY FREE! your website Not all website visitors Immedlately become customers. Use retargeting ads to entice people back to your webslte to make a purchase, fill out a lead form, opt-In to your newsletter, or sign up for a free trlal. PRO TIP: Don't waste money by targeting everyone. Retarget people who are most likely to convert. FIND DOG FOR YOURSELF! Convert visitors into leads with targeted landing pages Link your display and text ads to highly SIGN UP targeted landing pages. Remember to Include testimonlals, contrast your call-to-actlon button, and focus on one offer. Be direct - the visitor already trusts you because of your high-value blog post from step one. PRO TIP: Message match your ad and landing page headllne to Increase converslons. Nurture leads to a sale with automation Someone slgned up, now what? Rather than sending them an emall manually (what a paln!), set up automated touchpolnts with emall, text and direct mall to gulde them towards becomIng a customer. 809107 PRO TIP: Personallize the customer Journey based on more than demographlc Informatlon, take Into account how people are engaglng and not engaging with your product and website. Measure results and experiment converslon rate V #Impresslons Attract V cost-per-click (CPC) / average sales price (ASP) activation rate average sales prlce (ASP) V customer acqulsItlon cost (CÁC) unlque webslte visitors Growth Convert Retarget Marketing % form completed V clilck-through-converslons (CTR) % abandonment view-thorugh-converslons (VTC) Land / cost-per-lead (CPL) WIN MODE ON Keep a close eye on your marketing metrics to declpher what's working, what's not, and where you can make changes to bump up clickthrough rates and lower your cost-per-click. PRO TIP: Constantly experlment to dlscover opportunltles unlque to your customer, audlence, and market In The Digltal Marketing Journey. *DogToday Is a flctlonal company. DInstapage = aufopilot