Digital Marketing

1 2 M 니 5 G Primer bran DIGITAL MARKETING SOCIAL MEDIA OPTIMIZATION Social media optimization is the use of a number of outlets and communities to generate publicity to increase the awareness of a product , service brand or event . SEARCH ENGINE MARKETING Search engine marketing is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages primarily through paid advertising . SEARCH ENGINE OPTIMIZATION Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines . SEO targets unpaid traffic rather than direct traffic or paid traffic . SOCIAL MEDIA MARKETING Social media marketing is the use of social media platforms and websites to promote a product or service . Although the terms e - marketing and digital marketing are still dominant in academia , social media marketing is becoming more popular for both practitioners and researchers . MOBILE - FRIENDLY WEB DESIGN Mobile - friendly design means your website's information – images , texts , videos , links - is easily and readily accessible across all different platforms and , most particularly , on the much smaller screen of smartphones and tablets . SEARCH ENGINE FRIENDLY WEBSITE DEVELOPMENT Making a website SEO - friendly means that Google and other search engines can crawl each page on the website efficiently , interpret the content effectively , and index it in their database . Once indexed , they can then serve the most relevant and valuable web pages to their users based on the topics they search for . ole SEO J