The Digital Marketer's Toolbox

The+ Digital Marketer's Toolbox NEW! With so many marketing and advertising mediums at our disposal, brands have an opportunity to expose their products and services to a wide audience. But what tool are marketers using most? Pointroll recently conducted a survey among agency, brand, and social media decision makers to find out about their diversified approach to digital marketing. WHAT DO CMOS CARE ABOUT? CMOS and upper executives are looking to target content to the right audience. of marketers feel that 97% audience managing and |targeting is essential feel that being unable to identify the right audience is affecting their campaign's success. 17% are excited about 49% the new audience managing trend. THE DIGITAL DIVIDE A large percentage of professionals feel that their organization isn't up-to-date with how their customers make decisions in the digital age. feel that their organization is 39% behind the digital marketing curve. Marketers are now shifting budgets that accommodate digital marketing strategy. BUDGET ALLOCATION in 2012 79% Social Media 75% 15% Mobile Marketing 66% Tablet Marketing 59% 30% Display Marketing 55% 30% Online Video 55% 3% 37% Search Advertising 15% 21% 52% Traditional Marketing 20 40 60 80 100 Increase Decrease Stay the same Will not use TODAY'S MOST POPULAR TOOLS With budgets shifting and excitement growing, 2012 seems to be the year that CMOS and executives use more digital tools to diversify their approach to 3% Other• 1% Social Gaming SMS digital marketing. 1% Text/SMS • M 1% Email 6% APP Mobile Apps 24% - Social Media 7% Mobile Ads 11% Online Video 24% Search Advertising NEW! 22% Display Advertising As technology shifts and consumers utilize new devices to make purchasing decisions, marketers must stay ahead of the curve and understand the landscape if they want to survive. Sources: PointRoll, Kelton Infosys Created By COLUMN FIVE