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Digital Magazines: Master Tech Content Marketing Infographic Series

MASTER TECH CONTENT MARKETING INFOGRAPHIC SERIES Digital Magazines Fast facts to help marketers produce digital magazines that IT buyers will read – and share! PURPOSE 73% Respondents turn to digital magazines for use them for their jobs Technology News & Analysis 88% Technical Info 73% HOW TO FIND How-to Info 51% Most turn to: Industry research 49% General search engines 62% Alerts/e-newsletters 55% Business News Business/tech analyst websites 50% & Analysis 45% Vendor websites 36% REGISTRATION Most will register Are you following up with your prospects? →60% received an email from 20% 42% the website they downloaded it from and received an email 46% from the vendor frequently if the content is relevant ACTIONS TAKEN After reading a digital magazine 64% based a product or 37% technology purchase shared with decision on information they a colleague read in a digital magazine 61% went to the 12% purchase decision on based a product or technology vendor website for more info information they learned from an advertisement in the digital magazine For more information on how we can help your organization develop compelling content assets, visit: Create Source: UBM Tech 2014 Content Connects Survey CreateYour UBM Tech

Digital Magazines: Master Tech Content Marketing Infographic Series

shared by CYNC_marketing on Apr 11
Fast facts to help tech marketers understand how IT buyers use/ find/ share digital magazines as part of their job.


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