Digital Commerce: The Nitty Gritty

DIGITAL COMMERCE w- The Nitty Gritty 572 BILLION GLOBAL GLOBAL E-COMMERCE SALES ARE GROWING BY 19% EVERY YEAR $176 IN 2010ò BILLION USA U.S. E-COMMERCE SALES ARE GROWING BY 10% EVERY YEAR 1979 Michael Aldrich invented Teleshopping using Videotext, the first 'online' transactions followed. 1994 Pizza Hut offers Online Ordering The Internet is alive, and Pizza Hut 1995 elY amazon Ebay is founded as ActionWeb, Amazon starts selling books online 80% OF INTERNET USERS HAVE MADE AN ONLINE PURCHASE S.50% TWICE HAVE BOUGHT SOMETHING WHY BUY ONLINE? O 73% TO SAVE TIME 67% FOR MORE VARIETY 59% EASY TO COMPARE PRICES 58% TO AVOID CROWDS 55% LOWER PRICES SALE 40% TO SAVE ON GAS 30% LOWER TAXES INTERNET USERSVS INTERNET SALES 44% ASIA 27% 22.7% EUROPE 34% 13% USA 29% 20.3% OTHER 10% BUT Google SAYS THE WAY PEOPLE SHOP HAS CHANGED: THE WAY WE USED TO SHOP STIMULUS PURCHASE EXPERIENCE SEE SOMETHING YOU FANCY BUY IT ONLINE OR IN A SHOP USE IT, DECIDE IF YOU MADE THE CORRECT CALL THE WAY WE SHOP NOW ZMOT STIMULUS PURCHASE EXPERIENCE ZERO MOMENT OF TRUTH SEE SOMETHING BUY IT ONLINE OR IN A SHOP USE IT, DECIDE IF YOU MADE THE YOU FANCY CORRECT CALL TODAY WE HAVE THE MEANS FOR EXTENSIVE RESEARCH PRIOR TO PURCHASE, WE READ REVIEWS ONLINE, WE LOOK AT THE COMPETITION, COMPARE PRICES, ASK FRIENDS ON SOCIAL NETWORKS, WE DO ALL OF THIS WITHOUT LEAVING THE HOUSE OR ON OUR SMART PHONE IN THE SHOP... YOU BEST BE ON YOUR GAME! 70% OF AMERICANS LOOK AT PRODUCT REVIEWS PRIOR TO PURCHASE 79% OF CONSUMERS USE SMART PHONES TO HELP WITH SHOPPING OF MOMS DO ONLINE RESEARCH 83% AFTER SEEING TV COMMERCIALS FOR PRODUCTS THEY FANCY 1. amazon Walmart 6. 2. STAPLES THE BIG GUNS Sears 7. 3. 8. 4. DELL OfficeMax 9. 5. Office DEPOT ÇDW 10. Sources: Invesp, Google ZMOT & InternetWorldStats.com A SKYRKT.COM DIGITAL COMMERCE The Nity Gritty 572 BILLION GLOBAL GLOBAL E-COMMERCE SALES ARE GROWING BY 19% EVERY YEAR $176 IN 2010ò BILLION USA U.S. E-COMMERCE SALES ARE GROWING BY 10% EVERY YEAR 1979 Michael Aldrich invented Teleshopping using Videotext, the first 'online' transactions followed. 1994 Pizza Hut offers Online Ordering The Internet is alive, and Pizza Hut 1995 elY amazon Ebay is founded as ActionWeb, Amazon starts selling books online 80% OF INTERNET USERS HAVE MADE AN ONLINE PURCHASE S.50% TWICE HAVE BOUGHT SOMETHING WHY BUY ONLINE? O 73% TO SAVE TIME 67% FOR MORE VARIETY 59% EASY TO COMPARE PRICES 58% TO AVOID CROWDS 55% LOWER PRICES SALE 40% TO SAVE ON GAS 30% LOWER TAXES INTERNET USERSVS INTERNET SALES 44% ASIA 27% 22.7% EUROPE 34% 13% USA 29% 20.3% OTHER 10% $ BUT Google SAYS THE WAY PEOPLE SHOP HAS CHANGED: THE WAY WE USED TO SHOP STIMULUS PURCHASE EXPERIENCE SEE SOMETHING YOU FANCY BUY IT ONLINE OR IN A SHOP USE IT, DECIDE IF YOU MADE THE CORRECT CALL THE WAY WE SHOP NOW ZMOT STIMULUS PURCHASE EXPERIENCE ZERO MOMENT OF TRUTH SEE SOMETHING BUY IT ONLINE OR IN A SHOP USE IT, DECIDE IF YOU MADE THE YOU FANCY CORRECT CALL TODAY WE HAVE THE MEANS FOR EXTENSIVE RESEARCH PRIOR TO PURCHASE, WE READ REVIEWS ONLINE, WE LOOK AT THE COMPETITION, COMPARE PRICES, ASK FRIENDS ON SOCIAL NETWORKS, WE DO ALL OF THIS WITHOUT LEAVING THE HOUSE OR ON OUR SMART PHONE IN THE SHOP... YOU BEST BE ON YOUR GAME! 70% OF AMERICANS LOOK AT PRODUCT REVIEWS PRIOR TO PURCHASE 79% OF CONSUMERS USE SMART PHONES TO HELP WITH SHOPPING OF MOMS DO ONLINE RESEARCH 83% AFTER SEEING TV COMMERCIALS FOR PRODUCTS THEY FANCY 1. amazon Walmart 6. 2. STAPLES THE BIG GUNS Sears 7. 3. ERT 8. 4. DELL OfficeMax 9. 5. Office DEPOT ÇDW 10. Sources: Invesp, Google ZMOT & InternetWorldStats.com A SKYRKT.COM DIGITAL COMMERCE The Nity Gritty 572 BILLION GLOBAL GLOBAL E-COMMERCE SALES ARE GROWING BY 19% EVERY YEAR $176 IN 2010ò BILLION USA U.S. E-COMMERCE SALES ARE GROWING BY 10% EVERY YEAR 1979 Michael Aldrich invented Teleshopping using Videotext, the first 'online' transactions followed. 1994 Pizza Hut offers Online Ordering The Internet is alive, and Pizza Hut 1995 elY amazon Ebay is founded as ActionWeb, Amazon starts selling books online 80% OF INTERNET USERS HAVE MADE AN ONLINE PURCHASE S.50% TWICE HAVE BOUGHT SOMETHING WHY BUY ONLINE? O 73% TO SAVE TIME 67% FOR MORE VARIETY 59% EASY TO COMPARE PRICES 58% TO AVOID CROWDS 55% LOWER PRICES SALE 40% TO SAVE ON GAS 30% LOWER TAXES INTERNET USERSVS INTERNET SALES 44% ASIA 27% 22.7% EUROPE 34% 13% USA 29% 20.3% OTHER 10% $ BUT Google SAYS THE WAY PEOPLE SHOP HAS CHANGED: THE WAY WE USED TO SHOP STIMULUS PURCHASE EXPERIENCE SEE SOMETHING YOU FANCY BUY IT ONLINE OR IN A SHOP USE IT, DECIDE IF YOU MADE THE CORRECT CALL THE WAY WE SHOP NOW ZMOT STIMULUS PURCHASE EXPERIENCE ZERO MOMENT OF TRUTH SEE SOMETHING BUY IT ONLINE OR IN A SHOP USE IT, DECIDE IF YOU MADE THE YOU FANCY CORRECT CALL TODAY WE HAVE THE MEANS FOR EXTENSIVE RESEARCH PRIOR TO PURCHASE, WE READ REVIEWS ONLINE, WE LOOK AT THE COMPETITION, COMPARE PRICES, ASK FRIENDS ON SOCIAL NETWORKS, WE DO ALL OF THIS WITHOUT LEAVING THE HOUSE OR ON OUR SMART PHONE IN THE SHOP... YOU BEST BE ON YOUR GAME! 70% OF AMERICANS LOOK AT PRODUCT REVIEWS PRIOR TO PURCHASE 79% OF CONSUMERS USE SMART PHONES TO HELP WITH SHOPPING OF MOMS DO ONLINE RESEARCH 83% AFTER SEEING TV COMMERCIALS FOR PRODUCTS THEY FANCY 1. amazon Walmart 6. 2. STAPLES THE BIG GUNS Sears 7. 3. ERT 8. 4. DELL OfficeMax 9. 5. Office DEPOT ÇDW 10. Sources: Invesp, Google ZMOT & InternetWorldStats.com A SKYRKT.COM DIGITAL COMMERCE The Nity Gritty 572 BILLION GLOBAL GLOBAL E-COMMERCE SALES ARE GROWING BY 19% EVERY YEAR $176 IN 2010ò BILLION USA U.S. E-COMMERCE SALES ARE GROWING BY 10% EVERY YEAR 1979 Michael Aldrich invented Teleshopping using Videotext, the first 'online' transactions followed. 1994 Pizza Hut offers Online Ordering The Internet is alive, and Pizza Hut 1995 elY amazon Ebay is founded as ActionWeb, Amazon starts selling books online 80% OF INTERNET USERS HAVE MADE AN ONLINE PURCHASE S.50% TWICE HAVE BOUGHT SOMETHING WHY BUY ONLINE? O 73% TO SAVE TIME 67% FOR MORE VARIETY 59% EASY TO COMPARE PRICES 58% TO AVOID CROWDS 55% LOWER PRICES SALE 40% TO SAVE ON GAS 30% LOWER TAXES INTERNET USERSVS INTERNET SALES 44% ASIA 27% 22.7% EUROPE 34% 13% USA 29% 20.3% OTHER 10% $ BUT Google SAYS THE WAY PEOPLE SHOP HAS CHANGED: THE WAY WE USED TO SHOP STIMULUS PURCHASE EXPERIENCE SEE SOMETHING YOU FANCY BUY IT ONLINE OR IN A SHOP USE IT, DECIDE IF YOU MADE THE CORRECT CALL THE WAY WE SHOP NOW ZMOT STIMULUS PURCHASE EXPERIENCE ZERO MOMENT OF TRUTH SEE SOMETHING BUY IT ONLINE OR IN A SHOP USE IT, DECIDE IF YOU MADE THE YOU FANCY CORRECT CALL TODAY WE HAVE THE MEANS FOR EXTENSIVE RESEARCH PRIOR TO PURCHASE, WE READ REVIEWS ONLINE, WE LOOK AT THE COMPETITION, COMPARE PRICES, ASK FRIENDS ON SOCIAL NETWORKS, WE DO ALL OF THIS WITHOUT LEAVING THE HOUSE OR ON OUR SMART PHONE IN THE SHOP... YOU BEST BE ON YOUR GAME! 70% OF AMERICANS LOOK AT PRODUCT REVIEWS PRIOR TO PURCHASE 79% OF CONSUMERS USE SMART PHONES TO HELP WITH SHOPPING OF MOMS DO ONLINE RESEARCH 83% AFTER SEEING TV COMMERCIALS FOR PRODUCTS THEY FANCY 1. amazon Walmart 6. 2. STAPLES THE BIG GUNS Sears 7. 3. ERT 8. 4. DELL OfficeMax 9. 5. Office DEPOT ÇDW 10. Sources: Invesp, Google ZMOT & InternetWorldStats.com A SKYRKT.COM DIGITAL COMMERCE The Nity Gritty 572 BILLION GLOBAL GLOBAL E-COMMERCE SALES ARE GROWING BY 19% EVERY YEAR $176 IN 2010ò BILLION USA U.S. E-COMMERCE SALES ARE GROWING BY 10% EVERY YEAR 1979 Michael Aldrich invented Teleshopping using Videotext, the first 'online' transactions followed. 1994 Pizza Hut offers Online Ordering The Internet is alive, and Pizza Hut 1995 elY amazon Ebay is founded as ActionWeb, Amazon starts selling books online 80% OF INTERNET USERS HAVE MADE AN ONLINE PURCHASE S.50% TWICE HAVE BOUGHT SOMETHING WHY BUY ONLINE? O 73% TO SAVE TIME 67% FOR MORE VARIETY 59% EASY TO COMPARE PRICES 58% TO AVOID CROWDS 55% LOWER PRICES SALE 40% TO SAVE ON GAS 30% LOWER TAXES INTERNET USERSVS INTERNET SALES 44% ASIA 27% 22.7% EUROPE 34% 13% USA 29% 20.3% OTHER 10% $ BUT Google SAYS THE WAY PEOPLE SHOP HAS CHANGED: THE WAY WE USED TO SHOP STIMULUS PURCHASE EXPERIENCE SEE SOMETHING YOU FANCY BUY IT ONLINE OR IN A SHOP USE IT, DECIDE IF YOU MADE THE CORRECT CALL THE WAY WE SHOP NOW ZMOT STIMULUS PURCHASE EXPERIENCE ZERO MOMENT OF TRUTH SEE SOMETHING BUY IT ONLINE OR IN A SHOP USE IT, DECIDE IF YOU MADE THE YOU FANCY CORRECT CALL TODAY WE HAVE THE MEANS FOR EXTENSIVE RESEARCH PRIOR TO PURCHASE, WE READ REVIEWS ONLINE, WE LOOK AT THE COMPETITION, COMPARE PRICES, ASK FRIENDS ON SOCIAL NETWORKS, WE DO ALL OF THIS WITHOUT LEAVING THE HOUSE OR ON OUR SMART PHONE IN THE SHOP... YOU BEST BE ON YOUR GAME! 70% OF AMERICANS LOOK AT PRODUCT REVIEWS PRIOR TO PURCHASE 79% OF CONSUMERS USE SMART PHONES TO HELP WITH SHOPPING OF MOMS DO ONLINE RESEARCH 83% AFTER SEEING TV COMMERCIALS FOR PRODUCTS THEY FANCY 1. amazon Walmart 6. 2. STAPLES THE BIG GUNS Sears 7. 3. ERT 8. 4. DELL OfficeMax 9. 5. Office DEPOT ÇDW 10. Sources: Invesp, Google ZMOT & InternetWorldStats.com A SKYRKT.COM DIGITAL COMMERCE The Nity Gritty 572 BILLION GLOBAL GLOBAL E-COMMERCE SALES ARE GROWING BY 19% EVERY YEAR $176 IN 2010ò BILLION USA U.S. E-COMMERCE SALES ARE GROWING BY 10% EVERY YEAR 1979 Michael Aldrich invented Teleshopping using Videotext, the first 'online' transactions followed. 1994 Pizza Hut offers Online Ordering The Internet is alive, and Pizza Hut 1995 elY amazon Ebay is founded as ActionWeb, Amazon starts selling books online 80% OF INTERNET USERS HAVE MADE AN ONLINE PURCHASE S.50% TWICE HAVE BOUGHT SOMETHING WHY BUY ONLINE? O 73% TO SAVE TIME 67% FOR MORE VARIETY 59% EASY TO COMPARE PRICES 58% TO AVOID CROWDS 55% LOWER PRICES SALE 40% TO SAVE ON GAS 30% LOWER TAXES INTERNET USERSVS INTERNET SALES 44% ASIA 27% 22.7% EUROPE 34% 13% USA 29% 20.3% OTHER 10% $ BUT Google SAYS THE WAY PEOPLE SHOP HAS CHANGED: THE WAY WE USED TO SHOP STIMULUS PURCHASE EXPERIENCE SEE SOMETHING YOU FANCY BUY IT ONLINE OR IN A SHOP USE IT, DECIDE IF YOU MADE THE CORRECT CALL THE WAY WE SHOP NOW ZMOT STIMULUS PURCHASE EXPERIENCE ZERO MOMENT OF TRUTH SEE SOMETHING BUY IT ONLINE OR IN A SHOP USE IT, DECIDE IF YOU MADE THE YOU FANCY CORRECT CALL TODAY WE HAVE THE MEANS FOR EXTENSIVE RESEARCH PRIOR TO PURCHASE, WE READ REVIEWS ONLINE, WE LOOK AT THE COMPETITION, COMPARE PRICES, ASK FRIENDS ON SOCIAL NETWORKS, WE DO ALL OF THIS WITHOUT LEAVING THE HOUSE OR ON OUR SMART PHONE IN THE SHOP... YOU BEST BE ON YOUR GAME! 70% OF AMERICANS LOOK AT PRODUCT REVIEWS PRIOR TO PURCHASE 79% OF CONSUMERS USE SMART PHONES TO HELP WITH SHOPPING OF MOMS DO ONLINE RESEARCH 83% AFTER SEEING TV COMMERCIALS FOR PRODUCTS THEY FANCY 1. amazon Walmart 6. 2. STAPLES THE BIG GUNS Sears 7. 3. ERT 8. 4. DELL OfficeMax 9. 5. Office DEPOT ÇDW 10. Sources: Invesp, Google ZMOT & InternetWorldStats.com A SKYRKT.COM