Digital Asset Management - A must have for your organization

DAM DIGITAL ASSET MANAGEMENT A MUST HAVE FOR YOUR ORGANIZATION WHAT IS IT? Digital Asset Management (DAM) is the management, organization, and distribution of digital assets from a central repository. The compound annual growth rate is expected to be 26% over the next 5 years. The DAM market crossed BILLION DOLLAR MARK the billion-dollar mark in 26% 2011. WHAT ARE DIGITAL ASSETS? PRODUCT IMAGES STOCK PHOTOS AUDIO FILES VIDEO FILES PRESENTATIONS WHY IS DAM IMPORTANT? On average, $8,200 per year is spent per person on file management activities. An IT professional looks for media 83 times a week, and fails 35% of the time. DAM reduces that failure to less than 5%. DAM Professionals spend 1 out of every 10 days on file management. Research indicates that DAM ROI is between 8:1 and 14:1. TOOLS & PROCESSES WORKFLOW/COLLABORATION ENGINE METADATA INDEX ACCESS/SUB-RIGHTS SYSTEM o File-naming protocol Specifies privileges and conditions for those who can see and use the data in the repository. Scheduling and definition of tasks o Administrative data Easy sharing with internal and external stakeholders o Relational index* REPOSITORY DAM SEARCH ENGINE The heart of any DAM system, the repository is a robust storage solution for digital assets. With the advent of the cloud, assets are more easily accessed from multiple locations. Allows users to search for digital assets based on certain parameters. *How data in the repository relates to other data in the repository. Digital Asset Management is a must-have for your organization, providing collaborative, organizational, and searchable benefits. With a DAM system, your organization can increase efficiency and productivity in all areas of the enterprise. DAM SOURCES: DIGITALASSETMANAGEMENT.COM REALSTORYGROUP.COM Infosys COLUMN Created by PROXIVISION I DIGITAL ASSET MANAGEMENT FIVE INDUSTRY OVERVIEW