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Developing Business Apps and Getting it Right

Developing Business Apps and Getting it Right > For businesses that do get it right and develop a successful application, the benefits are significant, with customers boosting the brand and employees and partners being more productive. Your employees and customers are embracing personal media. Виsiness 50% Enterprise tablet adoption will grow per year 50% per year In 2015 mobile app development projects outnumber native PC projects 4 to 1 The factors involved in making a successful app according to business decision makers: (78% 76% 73% 73% Security Compliance Funding Budget Performance Concept Idea Performance Features / Functionality 60% 58% The features considered most useful to consumers 40% 34% User Experience Security 50% of users responded that they will uninstall an app they classify as "poor." With the right mobile strategy, businesses can lower costs and increase revenue and productivity. Business leaders see their mobile strategy producing these benefits: KI Captures, tracks, and analyses data to improve customer and employee engagement 80% Satisfies our customers while fulfilling business goals 78% Redefines our business processes 75% 75% Transforms our customer strategy Employee productivity up 38% Why it's worth getting it right first time Partner productivity up 40% Cost reductions 37% Take away An average organisation could save |0% to build an app and 20% to maintain it by following best practises. Companies risk doubling their costs and will pay 50% more to maintain and run apps. As a specialist mobile application agency Fuse Mobile provide strategy, design and development for enterprise mobility solutions. Source: A commissioned study conducted by Forrester Consulting on behalf of IBM, October 2014

Developing Business Apps and Getting it Right

shared by fusemobile on Mar 15
When developing a mobile app strategy, it's important to define business value and select the best ideas. What can be done to make our customers love us? Analyse the data and prioritise the opportuni...


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