Develop Your Online Customer Experience | Social Capital Agency

Solap Agency How to Develop an Online Customer Experience that Converts Hospitality Guests 270 OF THE BEST HOSPITALITY CONVERSION RATE TRICKS TO BEAT THE 2.27% INDUSTRY AVERAGE - PDF INCLUDED Online our customer's and guest's expectations have grown exceedingly through the Covid-19 pandemic, especially with waiting transparency around cleanliness and sanitization standards. Digital savviness advanced for every generation, as Gen Z, Gen X, Millennials, and Boomers were all forced to turn to online outlets like Amazon, Walmart and even adopt online grocery delivery throughout the quarantine. These websites and apps are also continuously refining in their customer experience and influencing customer expectations and behaviors. It's important as a resort hotelier or owner that you understand the need to now satisfy this elevated customer demand regarding their digital experience to effectively increase hotel bookings and occupancy rates. We find that it is often difficult to fully understand the guest experience that you're providing through your website when you're looking at your own hotel or resort. Far too often we see hoteliers provide incredible guest experiences at their hotel, have immaculate designs, and delectable dishes but all of that never really translates to their online presence to attract and allure guests - at least not in a way that does them justice. This is a guide for hoteliers and owners that are wanting to look at the new trends and various ways that are most prone to providing the best online customer experience. The principles that are needed are an engaging design, having powerful messaging and positioning, creating social proof for validation, and incorporating conversion-oriented functionality at a high level. Engaging Design Minimal Clicks to & Through Booking Engine: To create an online guest experience that converts, your design should be oriented around how to create an experience that simply reduces the amount of clicks it takes someone to select a room and book a stay. If, right now, you're at eight clicks through the experience for Someone to book a room, how can you reduce that to five or six for a stay to be booked. It's important to look at where the experience may be too bulky and where you are losing customers. If you can make the process as seamless and as beneficial for them as possible, you're going to reap the rewards of selling more products because you were intentional about facilitating a guest experience that was of value to them. You're going to win. RESOURCES ~ SoCap Agency