Deloitte's Digital Democracy Survey

DIGITAL OMNIVORES GROWING RANKS Digital Omnivores-U.S. consumers who own a laptop, smartphone and tablet-continue to rise in number and redefine what it means 51% Trailing Millennials 90% to be a consumer of content. They seamlessly move across devices 51% Leading Millennials and platforms signaling a shift in the way consumers use technology to communicate, work and play. 46% Xers 22% Boomers 11% Matures SOCIAL ANIMALS Percentage of Digital Omnivores by generation 90% of Digital Omnivores are on social networks and nearly GEN X AND a quarter of them check their profiles 4-20 times a day MILLENNIAL DRIVEN Xers and Millennials make up the majority of Digital Omnivores 37% 2011 13% STRENGTH IN NUMBERS 68% 36% The number of Digital Omnivores grew 2012 36% from 26% in 2012 to 37% in 2013 Digital Omnivores Non-Omnivores 2013 48% Have viewed a movie by streaming/downloading content in the past 12 months Tablet ownership by year TABLET FUELED VORACIOUS APPETITES Digital Omnivore growth is primarily driven by tablet adoption Digital Omnivores stream movies nearly twice as often as non-omnivores and are three times as likely to have watched a movie in the past year BIG GAMERS Nearly half of Digital Omnivores are frequent gamers Digital Democracy Survey A multi-generational view of consumer technology, media and telecom trends How often do Digital Omnivores play videogames (on any device)? 48% Frequently (Everyday/Weekly) 28% Occasionally (Monthly) 12% Rarely (1 to 3 times/year) 11% Never Eighth edition available now: www.deloitte.com/us/tmttrends Join the conversation #TMTtrends Deloitte About Deloitte As used in this document, "Debitte" means Deloitte LLP and its subsidiaries. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiates. Certain services may not be avalable to attest clients under the rules and regulations of public accounting. Copyright © 2014 Deloitte Development LLC. All rights reserved. Member of Deloitte Touche Tohmatsu Limited. ::::::::