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A Decade of Digital Growth

A DECADE OF. DIGITAL GROWTH A look back at how digital media consumption and digital marketing have changed in the past 10 years 2004 A CHANGING MEDIA LANDSCAPE 2014 65% of the adult population THE NATION owns a cellphone 91% of the adult population owns a cellphone = GOES= МОBILE Facebook launches for students f With 1.1 BILLION users, Facebook would have the 3RD LARGEST population if it were a country at HARVARD COLLEGE SOCIAL MySpace surpasses Friendster in page views, becoming the LARGEST SOCIAL NETWORK YouTube tops 4 BILLION views per day, You that's a lot of cat videos MEDIA= Tube GROWS UP Digg is founded as a SOCIAL NEWS digg WEBSITE where people shared EWs Twitter has 500 MILLION registered users, including U.S. astronauts tweeting live from the International Space Station stories found across the Internet =FROM= BROADCAST TO= BROADBAND F.R.1.E.N.P.s 35 56 Breaking Bad Last episode of "Friends" airs as the fourth most watched season finale Season finale of "Breaking Bad" is watched live by only in history with 52.46million viewers 10.28 million users but is a contender for the most pirated series of the year IN THEATERS JULY 9TH 2004 NE SPANNING =ACROSS= EAM ANCHORMAN THE LEGEND CONTINUES SCREENS L "Anchorman: The Legend of Ron Burgundy" "Anchorman 2: The Legend Continues" grosses $90.5 million grosses $90.6 million after a traditional print and television campaign in its first two weeks after a massive cross-channel campaign AN EVOLVING ADVERTISING INDUSTRY In 2014, the total digital$47.2B ad spend is projected at THE GROWTH OF DIGITAL In 2004, the total digital ad revenue is $3.29B Marketers are predicted to spend $14.97 BILLION on mobile advertising in 2014 МОBILE ТAKES MUBILE A FOOTHOLD Mobile advertising is VIRTUALLY NON-EXISTENT, in 2004 Web 2.0 - 2004 INDUSTRY Web 2.0 is popularized by Tim OʻReilly, paving the way for today's interactive and collaborative web that revolutionized the media industry EIN: TRANSITION Native Advertising 2014 Native Advertising is hailed as "the next big thing" despite not yet being clearly defined, highlighting the lag between legacy institutions and a fast-moving market www In 2004, iAB announces guidelines for POP-UP AND POP-UNDER ADS, formats that pull users away =FROM: INTERRUPTIVE TO INTEGRATED from editorial content In 2014, iAB releases NATIVE ADVERTISING PLAYBOOK www making marketing an organic part of the web experience IN 2014 WE'RE CELEBRATING A DECADE OF DEDICATED MEDIA Since 2004, Dedicated has led the industry in quality, performance, and innovation, helping advertisers reach consumers across every channel and at every level of the intent funnel. YEARS OF A DECADE SOURCES: eMarketer, Pew Research, comScore, University of North Carolina at Pembroke, Wikipedia, Box Office Mojo D dedicated media it's just smart www.dedicatedmedia.com Los Angeles | New York | San Francisco | Chicago 1-888-975-9909 DEDICATED

A Decade of Digital Growth

shared by dedicatedmedia on Jan 13
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A look back at how digital media consumption and marketing have changed in the past 10 years.

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