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A Day In The Life Of An SDR

A DAY IN THE LIFE OF AN OUTBOUND SALES DEVELOPMENT REP Sales development is highly dependant on a repeatable process. At SalesLoft, the outreach strategy is based on a 7x7 method- or seven touches over a seven day period. It looks like this: 2: DEMOS VOICEMAIL VICEMAIL PER DAY QUOTA DAY 1 DAY 2 DAY 3 DAY 4 DAY 5 DAY 6 DAY 7 Each day, reps repeat the outreach steps, adding new prospects who will start on day one. Here's what a day in the life of a SalesLoft SDR looks like: 8 - 9 AM Answer emails, check calendar, and send demo confimation emails. 9 - 9:20 AM Format list of 50 prospects from the previous day. Import to CRM and sync with SalesLoft Cadence. Review list to make sure MORNING 8 AM - 12 PM name, title, and company are correct. 9:20 - 9:40 AM Send Day 4 Emails. Each member of the SDR team shares three things they did the day before, three things they're planning to get done on that day, and any roadblocks along the way. 9:40 - 9:50 AM Team Scrum. 9:50 - 10:30 AM Day 2 Calls. No voicemail. 10:30 - 10:50 AM Day 1 Emails. 10:50 - 11:30 AM 6 Reps initially use a playbook for email templates and phone scripts. As they become more comfortable and confident, they adjust both to work best for them. Day 3 Morning Calls. No voicemail. 11:30 AM - 12 PM Send Day 3 Emails. LUNCH 12 - 1 PM 6 1- 2:30 PM Day 1 Calls. Voicemail. AFTERNOON 1-5 PM 2:30 - 4 PM Day 3 Afternoon Calls. Voicemail. pg 4 - 4:15 PM FIFA. That's right. Take a break and get a game in on the PS4. Reps use SalesLoft Prospector to source Linkedln for up-to-date information, find emails and phone numbers, and export quickly. 4:15 - 5 PM Source 50 prospects for the next day. SO WHAT'S THE DAILY BREAKDOWN? 14.5% 51% 34.5% EMAILS PHONE OTHER While it might differ slightly each day, all the activities are completed Monday-Friday. This ensures that each prospect gets the correct number of touches each week and reps are able to kill quota! SalesLoft For more sales development knowledge and tips, visit

A Day In The Life Of An SDR

shared by SalesLoft on Oct 17
Sales Development depends on process. The way a rep spends their day is hugely important to their success. Let's tag along with a SalesLoft sales development rep on their journey through a typical day.


Greg Klingshirn




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