Customize Your Font Not Your Brand

CUSTOMIZE YOUR FONT NOT YOUR BRAND In today's competitive business environment, designers must be familiar with all the available fonts and how to use them to create a unique character for the company. One way savvy corporations accomplish this task is to developis a custom font and use it not only for their logo but also to Fru market their website design and accompanying printed pieces. Dax Din CREATIVE BOTTLENECK? WEB TYPEFACE USAGE endrerit urna. Quisque commodo pulvinar est, sed feugiat ligula. Quisque in eros ut elit pretium porta. Vestibulum congue elit non ncidunt auctor. Nunc feugiat, libero nec iaculis faucibus, odio era emper libero a fringila purus mi ut sem. In sit amet lorem et ligula hendrerit vestibulum. Ut eu turpis nec tellus condimentum iaculis. MOST POPULAR TYPEFACES Georgla Helvetica Aria AMa.ie s ..taita nielconatat. 33% Serif 67% Sans Serif Baskerville Designers are being creatively stymied by the limited choice of fonts available for the web. Times Lucida New Roman Verdana As a result, many great design ideas have bit the dust. A way to bypass this restriction is to embed custom type through images, but that is far from practical. BIG BRANDS STARTING A TREND Some national and international brands have decided to steer the course of design and delve into the realm of custom typography. They are investing in the development of a corporate font unique to their own brand. ascender A NEW BRAND FONT FOR A DIGITAL WORLD stroke intel Intel is developing a new font called "Intel Clear". It represents the company's continued commitment to leading innovation in all areas of technology. Intel Clear Light Intel Clear Regular ABCDEFGHIJKLMN Intel Clear Bold ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmn opqrstuvwxyz 1234567890 ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmn opqrstuvwxyz 1234567890 OPQRSTUVWXYZ abcdefghijklmn opqrstuvwxyz 1234567890 !@#$%^&*()_+? !@#$%^&*()_+? !@#$%^&*()_+? The font covers a wide variety of languages all while holding consistent curves and details FLORIDA STATE. SEMINOLES TM R® TRADITION DOESN'T MEAN NEVER CHANGING FSU are known for carving their own path. Their new typeface "Unconquered" reflects just that and makes them stand out. The font style fits perfectly with the Seminole logo. Seminoles 2014 FIFA WORLD CUP BRAZILT™ ABCDEFGHIJKLMNÑOPARSTUVWXY abcdefghijklmnñopqrstuvwxyz 2014 0123456789 FIFA WORLD CUP Brasil ALL IN ONE RHYTHM FIFA WORLD CUP FIFA's new custom font for the upcoming 2014 World Cup BrAsil along with the emblem deliver a prefect representation of both the event and the host country. WHY CUSTOM FONTS ARE IMPORTANT tatus-quo nundane Us unexciting. averagedull ordinary cor orthodox Mu. STAND OUT bland passable standar status-quo mundane Z mainstream predictablo forgettab popular unremarkable Gommon bland typical plain commor nexciting uate everyday CO conventionals lar anants ried Having a unique font is a great way to reflect the character and values of the brand allowing it to stand out from the norm. A AA Å A. RECOGNITION Some people may not notice the font but its distinct form VALUE will increase brand recognition, which is a key goal for branding. Even if the cost of building a font from scratch might be too heavy, there is certainly an undeniable value in it. GOING WITH THE NORM Ever thought to ask yourself what's in a font? Well what's in a font is the personality of the logo. CUSTOM Notice how many of the top VIS NORMAL brands lose their zest when the font used is 'ordinary' and In contrast remain recognizable even after the change the name-if they keep the typography style some brands not custom facebook. facebook. tówn FedEx FedEx DOG Coca-Cola Coca Cola BURGER QUEEN Swatch swatch HotAd WHY SPEND THE $$$ AND CUSTOMIZE YOUR FONT IN 2014 As JUDY GARLAND PUT IT: ALWAYS BE A FIRST RATE VERSION OF YOURSELF & NOT A SECOND RATE VERSION OF SOMEONE ELSE ANATOMY LESSON UNDERCONSIDERATION.COM SOURCES FIFA.COM SEMINOLES.COM TYPEANDGRIDS.COM CREATIVEBLOQ.COM Mrs Eaves Today Sans eneral. antional dreary colorless standard unremarka averages re typical tagnant invaried 2ordinary ary drea tamiliar aquate- %24 ormal usual вагy splain rgettable dard stale orgettable boring dictable instream nopula