For Cross-Channel Wins, Technology is Key

For Cross-Channel Wins, Technology Integration is Key 67% OF MARKETERS BELIEVE THE TECHNOLOGY LANDSCAPE IS EVOLVING RAPIDLY OR AT LIGHT SPEED. Over 50% of marketers say that fragmented technologies impede their ability to create a great experience for consumers across the web, mobile and other channels. 90% OF MARKETERS AGREE THAT TECHNOLOGY INTEGRATION DRIVES BENEFITS LIKE: 2$ POW! MEASURABLE RESULTS MARKETING ROI INNOVATION AGILITY CUSTOMER LOYALTY IMPACTFUL MESSAGING 63% 51% don't feel that their technology stacks help them achieve cross-channel BELIEVE THE TOOLS IN THEIR marketing coordination. TECHNOLOGY STACKS ARE UNDERUTILIZED. Email Banner ds 51% SAY THAT ONLY SOME OF THEIR MARKETING TECHNOLOGIES ARE LOOSELY INTEGRATED - OR NOT AT ALL. Only 4% feel well-prepared to move forward with cross-channel marketing based on their technology capabilities. Less than 1 in 10 believe that technology is their strength. 1 in 2 marketers are actively looking for tools that connect to their stacks. To learn more visit: www.signal.co/resources/state-marketing-technology-stack SIGNAL All data based on the Signal Cross-Channel Marketing and Technology Survey from Sept. 2014