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CRM Analytics

Measure the Effectiveness for Improvement CRM Analytics CRM analytics is automated approaches to data processing for decision-making business processes. Apart from customer records, CRM allows you to analyze communication histories, measure the return of marketing campaigns, lead nurturing statistics, effectiveness and speed of support service. Detection of successful and ineffective actions helps to optimize business processes, make strategic decisions and reduce risks in forecasting and future projects planning. Engagement & Profits Increase with CRM Analytics The success of your business depends on the understanding your customer needs and demands. With CRM analytics, you will be able to erase the standard patterns and offer tailored and improved customer experience. Besides, various reports and pipelines will help you to maintain your database clean. v 5 Key Points in Favour of CRM Metrics 1. KNOW YOUR CUSTOMERS Analyzing clients data, requests, and social media interaction, you will be able to segment them into specific groups depending on their behavior patterns. So, you will be able to define the most profitable customers and plan special offers. 2. STAFF PERFORMANCE Plan, track and optimize the sales, marketing and support service processes with CRM. By virtue of these reports, you will find the areas that need improvement. 3. INVESTMENT ISSUE After defining and prioritization of customers and detecting the value of employee performance, you will have the data for a well-thought and justifled budget planning. 4. MODEL YOUR FUTURE PROJECTS The condition of current campaigns will aid in the designing and forecasting future projects, ROI and customer engagement. 5. COMPANY BENCHMARKING CRM analytics enables you with matching the incomes of the different month, quarters, or years. As well, you can measure customer retention and satisfaction. v Plan Your Analytics 2) H To assure the effectiveness of your business with CRM, you need to link goals and objectives to the strategy and tactics. 3) H Here are few steps of practical CRM metrics: 1) Specify your business processes and create an approach to estimating the success or ineffectiveness of taken actions. Formulate clear and achievable strategies and select the appropriate tactics for its accomplishment. Establish metrics and specific reports to each of baseline processes. v Pieces of Profitable Business Analytics NNNNNNNN Apart from the front-line processes analysis, pay attention to: Business performance - outcomes of pipelines, speed of closed deals and cases, as well as sales, marketing and service processes, in general User adoption levels - the way your employees use/avoid CRM, number of log-ins, as well as accuracy and completeness of the entered data Customer understanding - measure client satisfaction and experience. If you fail with this tasks, you have no full picture of your prospects v Baseline Processes Metrics Marketing, sales and support service are the main business processes to track. Here are the major aspects you should monitor and measure: SALES MARKETING SERVICE > Number of prospects > Number of campaigns > Number of closed cases per day/week and new customers > Number of campaign responses/purchases > Average time of issue resolving > Close rate > Number of page > Number of sales calls per day/week > Number of service calls per day/week views > Sales stage duration > Duration of site visits > Percentage of compliance > Sales cycle duration > Customer lifetime value > Average cost per service interaction CRM analytics which complies with your business goals and objectives will advance your performance and increase your revenue rates and customer satisfaction as well. Data2CRM Sources:

CRM Analytics

shared by Data2CRM on Mar 15
More and more companies complain of hardships of data management and interpretation. Find out what are the main attributes of effective business analytics, key processes for tracking and a brief guida...





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