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The Creative Process Behind LooseKeys

The Creative Process Behind LOOSEKEYST LEGO Ever wonder how the team at LooseKeys creates those magical stories that get shared around the world? Here's a little peek into the creative process and thinking behind every new video that is made. Collaboration It all starts with an idea. Everyone involved digs in until we uncover the perfect story to tell. D00 Exploration Now it's time to brainstorm, explore, and discover the best way to tell the story. We take this time to see how the story might unfold and which ideas really stick. 3 Script The story is the foundation of every video. Without an engaging and moving script, you can't expect to capture the viewers' attention. 4 Styleframes We explore different styles until we find the best way to represent the video. After creating many concepts, we choose the ones that are just right. Storyboards Once the script and the style have been finalized, we fully illustrate storyboards. Here the story is matched to the illustrations and the video begins to take shape. Voiceover We find the perfect voiceover artist for the project and make a recording that sets the right tone to best express the story. Animation Many cups of coffee are had and even more keyframes are placed as the LooseKeys animators utilize the storyboards and bring the characters to life. Music & SFX No one wants a silent video, especially since music and sound effects can add depth and humor. Each and every video has a unique soundtrack that helps move the story and message along. D000 Delivery Finally, we deliver the finished animation. Although each video is our baby, we know they must go off into the world and thrive. And that's it! DOSEKETS One step at a time, we hand craft our videos until they are ready for the world. As a team of passionate creatives, we're always searching for our next challenging project. So, if you have a story you need help telling, contact us today. CHICAGO We don't just make videos. We tell stories. www.Loosekeys.tv

The Creative Process Behind LooseKeys

shared by beerad on Mar 03
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Ever wonder how the team at LooseKeys creates those magical stories that get shared around the world? Here’s a little peek into the creative process and thinking behind every new video that is made.

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LooseKeys

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