Creating the Right Business Name

Creating the Right Business Name Helps Your Business Stand Out The Foundations of a 1 Great Business Name There's some good research into what makes a great business name and brand. When you're thinking of business name ideas, think about the following areas for creating memorable impressions with customers. Be a simple word Be a distinctive word Be a meaningful word The brand Be an emotional word or business Be a verbal or sound name should: associate of the product type Create a mental image Make use of the repetitive sounds generated by alliteration, assonance, consonance, rhyme and rhythm Starting your business name with a "plosive" sound like K .can produce significantly better recall and recognition 2 Boost Business and Brand Recognition with the Right Name 63 5-7 percent interactions of the top-branded businesses are named with It takes five to seven made-up words or acronyms interactions with your brand before customers will remember it 23 percent Less than 10 Using your business name and branding consistently, across all channels, can percent increase revenue by up to 23 percent ..of business-to-business (B2B) companies say their branding is consistent 6 in 10 Over 90 percent ..millennials expect a business to provide a consistent brand experience, no matter how they interact with them, whether through a website, their smartphone or in person ..of consumers want to buy from an authentic business and brand 50 71 percent percent First impressions count: almost half of consumers will be loyal to a business if their initial purchase and interactions are positive Business name availability on social media platforms is crucial: 71% of customers are more likely to buy from a business they follow on social media, so getting a Twitter handle or Facebook page that includes your business name is a priority Logos and Images Work 3 with Your Business Name Idea to Create Recognition Images are processed 60,000 times faster than we process words, so although your business name is important, so are your logo and associated non-text branding. 95 percent Color of the top brands only in a business's logo can improve recognition by up to 80 percent use two colors in their logo The most... populat color choices for the logos of the most well-known brands are: blue (35 %) red (30 %) grayscale incfile http://faculty.baruch.cuny.edu/dluna/consling/brandart.pdf https://www.bls.gov/spotlight/2016/self-employment-in-the-united-states/home.htm https://www.lucidpress.com/blog/25-branding-stats-facts https://www.forbes.com/sites/gabrielshaoolian/2018/08/10/10-marketing-web-design-branding- statistics-to-help-you-prioritize-business-growth-initiatives/#6d1da1dad708 https://d2slcw3kipóqmk.cloudfront.net/marketing/press/webinar/The-Impact-of-Brand- Consistency-Report-New_Cover.pdf https://www.bulldogreporter.com/channels-are-now-irrelevant-to-consumers-new-sdl-study- reveals-60-of/ https://www.adweek.com/digital/the-power-of-brand-authenticity-on-social-media-infographic/ https://www.bopdesign.com/bop-blog/2015/10/15-crazy-branding-stats/ https://www.business2community.com/infographics/important-brand-identity- infographic-01197538#aGHVhptaOL4Defb0.97 https://nuancedmedia.com/brand-identity-importance/ https://www.customerthermometer.com/consumers-connecting-with-companies/ https://imeetcentral.com/the-top-5-branding-colors-and-what-this-says-about-us https://blog.red-website-design.co.uk/2018/06/04/graphic-design-stats-infographic/