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Create Snackable Content

CREATE Create easy to share content based on which SNACKABLE device your audience is using. Time of day dictates device of choice, and content should be focused on one key message. Content VIEWING LOCATIONS HELP YOUR VIEWERS SCAN Before 9am Bullets are your friend VIEW LENGTH WITH AND WITHOUT VIDEO Pictures and videos extend viewing time by 3x Short format content is viewed on mobile devices. Keep videos short. Between 9am - 5pm 2-3 minutes max. When a website has video 550 Website visits average 48 min seconds seconds Longer content, especially multi-media, is viewed on desktops. 2:27/3:04 SENIOR MARKETING VIDEO PROMOTED EXECUTIVES EMAIL CAMPAIGNS PRODUCTS 60% 90% 85% increase in probability of purchase prefer video increase in over text effectiveness when using video Tablets are second only to laptops as a "second screen" device. After 5pm Tablets are the preferred platform for... checking headlines reading longer articles tablet 43% tablet 55% desktop 23% print 22% phone 14% desktop 20% The tablet comes out as the device This makes tablet viewing highly distracted. "Tablets are neither phone nor PC but have carved out a unique position as a 'downtime' device and the go to for entertainment during weekends and evenings." of choice -Alex Kozloff, IAB 71% of tablet owners purchase products on their tablets 91% 41% buy an item on their tablets 1 out of every 4 at least once a month tablet owners who women are happy to give up sex to use their tablet use their tablet in bed 12% make a purchase more often than once a week Sources vices .....

Create Snackable Content

shared by Imageworkers on Aug 26
Design easy to consume content, in snackable format. Time of day dictates device of choice, so design accordingly to maximize engagement.


Seth Burnett



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