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The CPG Industry's Product Identity Crisis

SOURCES: trends.e-strategyblog.com marketwatch.com prweb.com clavistechnology.com progressivegrocer.com instant.ly fhtimes.com gladson.com/mybrandsAdobeUCS THE CPG INDUSTRY'S PRODUCT IDENTITY CRISIS Brands know that success is dependent on their ability to engage consumers across the path to purchase. But doing so is easier said that done. PRODUCT CONTENT THAT IS THE OMNI-CHANNEL BRAND EXPERIENCE: A TOP PRIORITY FOR SEAMLESS, CONSISTENT & CPG MANUFACTURERS AND RETAILERS. COMPELLING ACROSS CHANNELS IS THE FOUNDATION. macaroni & CHeese 34% Llulul DIMENSION DATA IMAGES CO of marketers say creating consistent, relevant and positive customer experiences across channels is the top challenge they face you know you love it. DIRECTIONS E NUTRITION VALUES original flavor WACARINL CHEEST OINNI 49%0 of consumers believe the best thing retailers can do to improve the shopping experience is to better integrate in-store, online and mobile shopping channels INGREDIENTS CPG BRANDS STRUGGLE TO PROVIDE PRODUCT CONTENT THAT MEETS CONSUMER EXPECTATIONS. BECAUSE CONSUMERS ARE HUNGRY FOR INFORMATION. 36% of consumers research grocery purchases online before going to the store 37% of marketers worldwide say improving data hygiene and quality issues is an important objective 52% 1111111111 of consumers have visited a grocer's website or mobile site 62% More than 2/ 3 of online product information pages fail to meet information quality expectations NEWS of Americans [still] “often" read grocery advertisements printed in the local newspaper ZI70 of product pages are missing product detail information 84% of smartphone users integrate their mobile phone into their grocery shopping journey More than I III4 product pages have presentation, accuracy or completeness issues in product details section WHAT'S A BRAND TO DO? TAKE ACTION. DELIVER PRODUCT CONTENT THAT IS CONSISTENT. ACCURATE & COMPELLING ACROSS CHANNELS: Satisfied Customers Brand Integrity Internal Efficiency Omni-Channel Effectiveness Start building the foundation for omni-channel success with product content that can improve sales, satisfy customers and build brand loyalty. Gladson myBrands is your one-touch solution for all your CPG product content needs. Find out more at www.gladson.com/myBrands. SOURCES: trends.e-strategyblog.com marketwatch.com prweb.com clavistechnology.com progressivegrocer.com instant.ly fhtimes.com gladson.com/mybrands GLADSON ПП

The CPG Industry's Product Identity Crisis

shared by walkersands on Aug 21
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Brands know that success is dependent on their ability to engage consumers across the path to purchase. But doing so is easier said than done.

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