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Copyblogger’s 2014 State of Native Advertising survey

2014 -Ш1 STATE OF NATIVE ADVERTISING REPORT ***** A Copyblogger Survey Survey results based upon 2,088 responses 1. DO YOU KNOW WHAT NATIVE ADVERTISING IS? 49% 24% 24% 3% Hardly familiar with it No, Somewhat Very knowledgeable not at all knowledgeable 2. WHICH OF THESE ARE CONSIDERED NATIVE ADVERTISING ? Promoted Tweets 9% Advertorials 16% 14% Branded Content All of the above 23% I don't know 38% 3. WHAT ARE YOUR FEELINGS ABOUT NATIVE ADVERTISING ? Couldn't care less 25% Oppose it, evil 3% Love it 21% Skeptical 51% 4. DO YOU (OR YOUR COMPANY) HAVE A NATIVE ADVERTISING BUDGET ? Yes No 9% 91% 5. HOW MUCH OF YOUR ADVERTISING BUDGET DO YOU SPEND ON NATIVE ADVERTISING (PER MONTH) ? $0 - $100 $101 - $500 $501 - $2000 $2001 - $5000 + $5000 91% 5% 2% < 1% < 1% 6. FREELANCERS AND AGENCIES: HOW MUCH OF YOUR WORK CONSISTS OF NATIVE ADVERTISING ? 81% 0% 13% 2 25% 3.5% > 50% > 75% 1.5% 1% 100% 7. HOW LIKELY ARE YOU TO OFFER NATIVE ADVERTISING AS AN ADVERTISING OR SERVICE OPTION? 37% 30% 22% 11% Not Hardly likely Somewhat Very likely at all likely 8. NAME ONE BRAND EFFECTIVELY USING NATIVE ADVERTISING. Here's a list of the top ten most mentioned brands: 1. AMAZON 2. APPLE 3. BUZZFEED 4. COKE 5. COPYBLOGGER 6. NIKE 7. RED BULL 8. STARBUCKS 9. TARGET 10. VIRGIN MOBILE 9. DOES NATIVE ADVERTISING MISLEAD READERS? No 61% Yes 39% 10. HOW MUCH WOULD IT CONCERN YOU IF A BRAND CREATED CONTENT INA PUBLICATION LIKE THE NEW YORK TIMES? 33% 31% 18% 18% Not at all Hardly Somewhat Very much 11. HOW MUCH WOULD IT CONCERN YOU IF A BRAND CREATED CONTENT IN A PUBLICATION LIKE BUZZFEED? 45% 27% 22% 6% Not at all Hardly Somewhat Very much 12. HOW MUCH WOULD IT CONCERN YOU IF A CORPORATION OR ADVERTISER REPORTED THE NEWS? 44% 25% 19% 12% Not at all Hardly Somewhat Very much copyblogger

Copyblogger’s 2014 State of Native Advertising survey

shared by Lizetta on Oct 07
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Results of Copyblooger's 2014 State of Native Advertising Survey

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Copyblogger

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Business
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