The Coordinate - 01 | Brand Promotion

THE COORDINATE O 1 CENTER FOR WORKPLACE INNOVATION A bi-monthly survey of current workplace topics from the Center for Workplace Innovation. This survey report focuses on the importance of brand in the workplace and how it supports company culture. BRAND PROMOTION TOP 5 physical elements: TOP 5 virtual elements: in Logo Display Professional speaking Brochures + Portfolios Awards + Achievements Word of mouth (reputation) NOT-SO-TOP-3: Remote connectivity, teleconferencing, and helpdesks Branded Website Social media Newsletters + Presentations + Announcements Reception engagements sites blogs NOT-SO-TOP-3: Supergraphics, whitteboards and wayfinding BRAND PERFORMANCE IN THE WORKPLACE 100% Importance Performance 91% 86% 79% 80% 72% 69% 60% iP Gap: (Importance Performancel The larger the gap the more improvement needed. 40% 45% 34% 29% 28% 28% 20% Expresses the culture of my Enhances awareness of Makes a positive what other groups at my company are doing Expresses the community when working culture of my team or department 40% Conveys a sense of impression on visitors outside the office iP Gap: company 52% 52% 47% 45% If you want people to want to come to work – make it a brand experience CULTURAL IMPACT Collaborative spaces + team rooms Access to colleagues Access to senior management Reception area Cafe Use of color Glass + transparency Open plan environment Quiet rooms Access to daylight O Yes Assigned workspace Fitness/wellness center Home office Free address () Key: Closed office environment LEVERAGE as strengths. INVEST in these areas No EVALUATE as areas tor CONSIDER as lowest potential over-investment priority for investment No Yes Improvement Needed MANCINIODUFFY I TSC Contact the Center for Workplace Innovation: [email protected] | 646-495-7155| www.manciniduffy.com | @CWInnovation ARCHITECTURE• PLANNING •INTERIORS Cultural Impact