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Conversion Optimization: Tactics & Ideas for Higher Education Institutions

webmechanix Conversion Optimization: Tactics & Ideas for Higher Education Institutions There are countless ways to get students to apply on your site, but it's very overwhelming to sort through them all. That's where WebMechanix comes in-we whittled down the list to give you the most passive and most aggressive tactics to get students where you want them: applying. Passive → Aggressive Emotional Нooks "As Seen In" Familiar Logos "Others That Liked This..." Testimonials Use Of Images Secure Information on Forms w/ A Icon Exclusivity (e.g. Only 4 left!) "Be The First" Social Cred Countdown ... Format Color Scheme White Space Typography Mobile Friendliness Forms Auto-Fill Form Fields Directional Queues Sticky Scroll (e.g. persistant ad on side) Flashing Arrows/Ads Pricing Discounted Pricing Price Comparison Free Trial Offers Multiple Offers (e.g. tiered pricing) Single Brand Compatability Live Chat Live Chat Button Proactive Chat Testing Heatmaps Split Test Feedback Surveys Сopywriting Continuity Button Labels Emotional Copy Elaborate/Long Sales Copy Self-Shaming Button (e.g. "No, I'm Not Awesome") Pop-Ups Hellobar Timed Pop-up Sliding Pop-up Exit Intent Pop-up Pop-up w/ Sticky Scroll (e.g. cannot read content without closing) Customization Personalization Input-Based Customization (e.g. surveys, quizzes) Geographical Targeting Product Fit Surveys Call-To-Action Content Download (e.g. Download Our eBook) Footer CTA Sidebar CTA In-video Ads Inline CTA (Visual, Text, and/or Phone) Navigation Information Architecture/ Navigation Continuous Reading (e.g. News Site Articles) "Squeeze" Navigation (e.g. limited nav on a landing page) Do you want to implement any of these on your site? Give us a shout! webmechanix.com | info@webmechanix.com

Conversion Optimization: Tactics & Ideas for Higher Education Institutions

shared by mistermeister on Jul 15
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There are countless ways to get students to apply on your site, but it's very overwhelming to sort through them all. That's where WebMechanix comes in -- we've whittled down the list to give you the m...

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