Transcript

Contrast is King!

CONTRAST IS KING 7 Possible Ways To Achieve Typographic Contrast Ze A simple but dramatic contrast that enables you to highlight some aspects of your design. This is used to indicate a change in tone of the orator without a change in the volume. ST ur FORM form This could be achieved by distinguishing the upper case characters from lower case. FORM form Bolded type wisely placed in the middle of much lighter type could help you create this contrast. This is created by causing a diversion of content from its regular Direction Direction Direction Direction flow. This envolves playing with different colors to attain contrast and trigger off emotions. The way you arrange letters with respect to one another helps you achieve the contrast of texture. TEXTURE AAAI dn Designmantic STURCTURE WEIGHT SIZE Direction 80100 Direction Direction Direction WEIGHT WEIGHT FORM Color Color DIRECTION TEXTURE

Contrast is King!

shared by DesignMantic on Jul 02
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These 7 Principles of Typographic Contrasts developed by the Canadian designer, Carl Dair serve as the bedrock of modern day visual hierarchy. The designers today and the small businesses can benef...

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