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Content Marketing: Thinking in Stories

Content Marketing: Thinking in Stories There's one simple truth to successful advertising: C nt f is king in Content creation is the single most effective SE0 technique marketers can use. It is one of the top 5 reasons people follow brands on social media. What type of content are you publishing? Content marketers need to be expert storytellers. To become one, take it from the pros. Tell a story: "It has been said that next to hunger and thirst, our most basic human need is for storytelling." "Details make stories human, and the more human a story can be, the better." VA Khalil Gibran Ernest Keep an eye out/stay in the know Hemingway "Everybody walks past a thousand story ideas every day. The good writers are the ones who see five or gix of them. Most people don't see any." Orson Scott Card Write with purpose, "You don't write because you want to say something, you write because you have something to say." not a bag of keywords F. Scott Fitzgerald "Put down everything that comes into your head and then you're a writer. But an author is one who can judge his own stuff's worth, without pity, and destroy Be your own best editor most of it.» Colette Every day, 27,000,000 pleces of content are shared online. QOOD 61% O% of consumers are more likely to buy from a company that delivers custom content. Companies with active blogs receive 7 out of 10 consumers prefer to learn about a company through its content rather than ads. 97% Your content needs to be more leads. thoughtful, engaging, and unique. 243 reason people follow brands on social media. Unique content is the Why Brands Use Content Marketing 68% 69% Gain Customers Brand Awareness 62% 67% Maintain Existing Customers Lead Generation "People think in stories, not statistics, and marketers need to be master storytellers." Arianna Huffington Editor-in-Chief The Huffington Post What story does your content tell? Sources: buyCalls http://emremetin.com/wp-content/uploads/2014/06/icerik-kraldir.jpg http://upload.wikimedia.org/wikipedia/commons/d/dc/Hemingway_portrait.jpg http://www.famousauthors.org/famous-authors/kahlil-gibran.jpg http://www.exacttarget.com/blog/50-content-marketing-stats/ http://wpdiary.net/kaleidico/wp-content/uploads/2014-K-contentMarketing-Infographic.png http://buycalls.com/

Content Marketing: Thinking in Stories

shared by andreafisher007 on Sep 05
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Nowadays, you can find virtually everything on the web. Between spammy blog sites and the countless business blogs that re-post already published content, it’s more important than ever to stand out....

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