The content marketing matrix

The Content Marketing Matrix

Awareness Purchase
Emotional Rational

ENTERTAIN
COMPETITIONS
QUIZZES
VIRALS
GAMES
BRANDED VIDOES

WIDGETS

INSPIRE
CELEBRITY ENDORSEMENTS
COMMUNITY FORUMS
REVIEWS

ARTICLES EBOOKS ENEWS EVENTS RATINGS

EDUCATE
INFOGRAPHICS
PRESS RELEASES
GUIDES
TREND REPORTS

DEMO VIDEOS
REPORTS AND W/PEPES

CONVINCE
PRODUCT FEATURES
CASE STUDIES
INTERACTIVE DEMOS
CHECKLIST
DATA SHEET & PRICE GUIDE
WEBINARS
CALCULATIONS

What are your marketing goals for content?

To help review your content marketing options for your B2C, B2B or not-for-profit organization, and map content formats against customer purchase intent and decision style.

Use the four quadrants Entertain, Inspire, Educate and Convince as a starting point to spark your own ideas.

Let us know what you think @smartinsights and www.smartinsights.com The Content Marketing Matrix Awareness Purchase INSPIRE What are your marketing goals for content? ENTERTAIN To help review your content marketing options for your B2C, B2B or not-for-profit organisation, and map content formats against customer purchase intent and decision style. COMPETITIONS CELEBRITY WIDGETS ENDORSEMENTS QUIZZES VIRALS GAMES Use the four quadrants Entertain, Inspire, Educate and Convince as a starting point to spark your own ideas. COMMUNITY FORUMS REVIEWS BRANDED VIDEOS Let us know what you think @smartinsights and www.smartinsights.com ARTICLES EBOOKS ENEWS EVENTS RATINGS PRODUCT FEATURES INFOGRAPHICS DEMO VIDEOS CASE STUDIES PRESS RELEASES BROUGHT TO YOU BY INTERACTIVE DEMOS FIRST10 of CНECKLIST DATA SHEET & & PRICE GUIDE TREND REPORTS GUIDES EDUCATE Smart Insights REPORTS AND W/PEPES WEBINARS CALCULATIONS CONVINCE П Emotional Rational