Content Marketing for the B2B Company

93% of B2B marke ters use content marke ting to reach their target audienc es. How CONTENT MARKETING is used by the B2B company Content marketing is defined as the creation and distribution of valuable and relevant content that educates and inspires an audience to take action. What are B2B companies using content marketing for? 74% Lead Generation 57% Web Traffic • 68% Thought Leadership 82% Brand Awareness 71% Customer Acquisition 64% Engagement 45% Sales 57% Customer Loyalty %24 624 Content m arketing costs %24 of time users spend surfing the web 62% less %24 is spent on content-led websites. %24 per lead than traditional, outbound %24 %24 marketing. 24 87% # of us ers on each socialme dia site: 1.28 billion users billion users of B2B marketers use 300 million 300 million social 255 million users users media to reach Srasn their target in audiences. 8* B2B content marketing usage by social media site: 73% 81% 55% 85% 91% Facebook Google+ Twitter Linkedin YouTube Hello Hello Hello Other key tac tics employed by B2B content marketers: Per dollar, content marketing produces roughly 81% 80% 76% 76% 73% Website eNewsletters Blogs Live Events Case Studies Articles 3X times more leads 73% 64% 62% 51% 38% than traditional Infographics Mobile Content Vide os White Papers Webinars outbound marketing. & Podcasts SOURCES: http://contentmarketingin stitute.com/what-is-content-marketing/ http://www.ragan.com/Main/Articles/46 163.aspx# http://www.marketingprofs.com/assets/files/pdf/B2B_Research_2014_MProfs.pdf http://marketeer.kapost.com/wp-content/uploads/2012/06/Content-Marketing-Kapost-Eloqua-eBook.pdf This infographic was prepared by Gclearpoint agency An award-winning PR & digital marketing firm. www.clearpointagency.com