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Content Marketing: 5 Steps For Lead Generation Success

CONTENT MARKETIN STEPS FOR LEAD GENERATION SUCCESS 1. • Define Audience Personas With B2B websites, we understand that we need to meet the needs of three major groups with our content. Identify what types of content each of these personas is interested in and make sure you create unique content for each one. Researchers Buyers Current Customers Break Down Each Group Even Further Create a Content Strategy Determine what content you will create, when you will create it, and where it will be published. Blog Blog Webinar 15 22 f Blog 29 30 000 a Conversion Strategy Try to have a call to action, something that asks the user to "do" something on each page. Call To Action Review your website traffic to find your most visited pages and add calls to action on those pages. Researchers Buyers Current Customers Break your site into sections or even use the personas you defined to create calls to action that will speak to and compel the different types of visitors on the site. 0000 Repurpose Content It takes a lot of time and effort to create new content. Instead of creating new material all the time, try bringing new life to old content. Write a blog post based on one slide of a webinar or recent presentation Turn a blog post into a short video and post it to YouTube and share on other social channels Use a series of blog posts on one topic to compose an e-book 00000 5.1 Test & Analyze - Refine & Repeat / DID IT HELP BRING TRAFFIC TO YOUR SITE? V DID IT AID IN CONVERSIONS ON YOUR SITE? HALL Designed by Hall Internet Marketing © 2014 INTERNET MARKETING

Content Marketing: 5 Steps For Lead Generation Success

shared by hallme on Sep 29
Lead generation can be broken down into 5 simple steps for creating a successful content marketing strategy. By first defining the audience personas you can then create your content and conversion str...


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