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Content Diversity in Online Marketing

FUTURE CONTENT DIVERSITY IN PRESENT FORM ONLINE MARKETING 59% marketers will use PAST FORM branded mobile apps 97% 64 % 37 % consumers will play games on mobile regularly 61% FORM Find blogs as the most valuable type of content Blogs more inbound links Use blogs to promote business PAST, PRESENT, FUTURE Articles 70% marketers chose articles as their Infographics Videos CHANNELS top marketing tactic 87 250M 8A. Press Releases 33% 58%) marketers used website content to market their brand Use Infographics to prom├Áte their business agency marketers consider videos to be the most popular ACCOUNTS content form + Google= SERP Website Content Photo Slides THE 91%) marketers had 'Website Content' as their favorite tactic 44% 193 ME Page Rank + Google Author Rank = Better visibility Americans watched a video online in 2012 CHANNELS CHANNELS JOURNEY Content Management Systems Static Website facebook 90% of bloggers use Facebook 90% 76% of the websites were twitter 53% static 53% of companies find new customers through Twitter More command over delivering BEGINS Personalized Content 21 M 32. STRATEGIES unique visits marketers will use CMS to Bot-oriented Pinterest % accelerate content personalization Content STRATEGIES Reader unfriendly STRATEGIES - More focus on content for smart Localization mobile devices - Content Personalization will be the key 20- Google to success searches are for local businesses CMS + Marketing Automation CONTENT Web Experience Management System CROSSROADS Online Content . Delivered

Content Diversity in Online Marketing

shared by ContentCrossroads on Feb 19
Online marketing is changing the ground rules in business. What worked today will not, tomorrow. As new channels and forms of online marketing emerge, what should content marketers focus on? Content C...


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