Content Diversity in Online Marketing

FUTURE CONTENT DIVERSITY IN PRESENT FORM ONLINE MARKETING 59% marketers will use PAST FORM branded mobile apps 97% 64 % 37 % consumers will play games on mobile regularly 61% FORM Find blogs as the most valuable type of content Blogs more inbound links Use blogs to promote business PAST, PRESENT, FUTURE Articles 70% marketers chose articles as their Infographics Videos CHANNELS top marketing tactic 87 250M 8A. Press Releases 33% 58%) marketers used website content to market their brand Use Infographics to promõte their business agency marketers consider videos to be the most popular ACCOUNTS content form + Google= SERP Website Content Photo Slides THE 91%) marketers had 'Website Content' as their favorite tactic 44% 193 ME Page Rank + Google Author Rank = Better visibility Americans watched a video online in 2012 CHANNELS CHANNELS JOURNEY Content Management Systems Static Website facebook 90% of bloggers use Facebook 90% 76% of the websites were twitter 53% static 53% of companies find new customers through Twitter More command over delivering BEGINS Personalized Content 21 M 32. STRATEGIES unique visits marketers will use CMS to Bot-oriented Pinterest % accelerate content personalization Content STRATEGIES Reader unfriendly STRATEGIES - More focus on content for smart Localization mobile devices - Content Personalization will be the key 20- Google to success searches are for local businesses CMS + Marketing Automation CONTENT Web Experience Management System CROSSROADS Online Content . Delivered www.contentcrossroads.com