Consumers browse on mobile but purchase from desktop, Q4-2014 data

MOBILE VS DESKTOP VS TABLET IMPRESSIONS, CLICKS AND CONVERSION BY DEVICE AND PLATFORM, Q4-2014 IMPRESSIONS AND CLICKS SHARE Impressions Clicks DESKTOP |I | II 66.9% 60.9% TABLET II II 14.2% 15.3% MOBILE III IIII 18.9% 23.8% CONVERSION RATES: SEARCH DISPLAY SOCIAL DESKTOP |I|| III 10.1% 3.9% 1.1% TABLET 7.7% 3.7% MOBILE II 6.6% 3.0% 0.3% Created by Magenable - eCommerce consultancy, Melbourne, Australia www.magenable.com.au Source of data: The Q4 2014 Performance Marketer's Benchmark Report, Marine Software