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Consumer Trends Buying Flowers

Consumer Trends, for Buying Flowers What floral products are consumers buying? The data points to the categories of what consumers are buying the most, when it comes to purchase trends for buying flowers. The majority of the purchases are between fresh cut flowers and house plants. Fresh flowers 34% 20% Flowering/Green House plants 46% Outdoor bedding/Garden plants Who's buying? Women make up the overwhelming majority of all the purchases of fresh flowers, plants and other green plants. This statistic may not be the surprising as women purchase flowers and plants for special occasions as well as for home or office decorating. 79% 21% Women Men For fresh flowers only: Women buy more fresh flowers than men by a margin of almost 2 to 1. 65% 35% Why are they buying? Consumers that buy flowers purchase them for a number of reason other than calendar occasions like Valentine's Day or Mothers's Day. For Whom are they Buying for Gifts 14% When consumers purchase flowers the primary reason is to send someone a gift. One of the most popular floral purchases are for birthday flowers. 86% Calendar 67% Occassions Self Non-Calendar Occassions 33% For what Calendar Occasions are they buying? The Holdiay season represents the highest percentage of flowers and pants being purchases by consumers. 6% 20% 13% 7% 24% Thanksgiving Other 30% Easter/Passover Valentine's Day Mother's Day Christmas/Hanukkah For what Non-Calendar Occasions are they buying? Get Well 2% Sympathy/Memorial 5% 50% Other 22% No Special Occasion 50% of the fresh cut flowers and Home Decoration 13% plants purchased are for no special occasion at all. Birthday | 5% Anniversary 3% Source: http://www.aboutflowers.com/about-the-flower-industry/consumer-trends.html Statistics based on personal consumer purchases (transactions) of fresh flowers, flowering houseplants, green plants and bedding/garden plants (Does not include business purchases): FlowerShopDeals.com

Consumer Trends Buying Flowers

shared by dorwin on Oct 09
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A visiual look at consumer trends and habits on buying flowers by percentages.

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flowers

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Business
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